1988 Ferrari Testarossa Base Coupe 2-door 4.9l on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari 488 GTB rocks throwback '80s livery in Paris

We have a soft spot for retro racing liveries – especially when they're applied to road-legal supercars. Like a Porsche 918 Spyder with Martini racing stripes, a Ford GT in Gulf blue and orange, or this latest Ferrari 488 GTB unveiled in Paris. The Tailor Made department in Maranello prepared this one-of-a-kind 488 in tribute to the 308 GTB that Jean Claude Andruet drove to victory twice in the Tour de France Automobile – in 1981 and '82 – only a few years before the event was discontinued. It was one of the most iconic of Ferrari racing liveries (aside from the classic rosso corsa of course) and is beautifully reinterpreted for that car's modern successor. The unique treatment includes a French racing blue and white exterior with Pioneer sponsorship, matte gold wheels, and matte black brake calipers. The interior looks as stripped-out as the 458 Speciale's and features red fabric seats with matte-finish aluminum and carbon-fiber trim. Commissioned by Charles Pozzi, the same Paris dealer that campaigned the original decades ago, the turbocharged retro smurf was unveiled yesterday at the Grand Palais. It marked the start of the Tour Auto Optic 2000, a French rally. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The GTC4Lusso makes its French premiere at the Grand Palais The 488 GTB Tailor Made Pioneer also unveiled for the first time Paris, 18th April 2016 – What better setting than the Grand Palais in Paris for the GTC4Lusso, Ferrari's latest creation, to make its debut on French soil? The new Prancing horse V12 four-seater, four wheel drive with rear-wheel steering, was a magnet for the over 200 journalists who attended the premiere this afternoon on the opening day of the Tour Auto Optic 2000 rally. The GTC4Lusso will be also the star attraction at a gala cocktail in the evening for over four hundred guests who will have the opportunity to see this superb example of a unique mix of benchmark sports car performance, all-weather versatility and sublime elegance. This very important "rendez-vous" is also the occasion for Ferrari to present a unique version of its 488 GTB. In association with its Parisian dealer Charles Pozzi, the very exclusive Tailor Made program imagined a car which pays homage to the 308 Gr4 Pioneer driven by Jean Claude Andruet and two times winner of the Tour de France Auto in 1981 and 1982.

Ferrari 488 Spider turbocharges its topless way into Frankfurt

There's a droptop supercar for any wealthy buyer's style at this year's Frankfurt Motor Show. If the sharply styled Lamborghini Huracan LP 610-4 Spyder doesn't get your heart racing, Ferrari is in attendance, as well, to give the turbocharged 488 Spider a public debut. With either of them, buyers are getting an exclusive, Italian name and plenty of performance to keep the wind gusting through their hair. The major upgrade for the 488 Spider and the reason for the new name is the addition of Ferrari's 3.9-liter twin-turbo V8 to the droptop. Just like in the 488 GTB coupe, it makes 661 horsepower and 560 pound-feet of torque. The Prancing Horse claims its latest Spider can hit 62 miles per hour in about 3 seconds and 124 mph in 8.7 seconds. The retractable hardtop is pretty quick, too, and can open in just 14 seconds. A redesigned aluminum spaceframe offers the benefit of 23 percent better torsional rigidity compared to the 458 convertible. While the styling at the front is the same, the 488 Spider wears some beautifully sculpted nacelles behind the seats. They create a streamlined look that flows right down the tail in profile. The glass pane between them can be retracted in three positions, too, to adjust the amount of wind and sound in the cabin. The droptop also has a new engine cover with louvers on each side. Check out all the little details of the blue example from the Frankfurt show yourself in our image gallery above.