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Stellantis wants to outfit cars with AI software to drive revenue

MILAN — Carmaker Stellantis announced a strategy Tuesday to embed AI-enabled software in 34 million vehicles across its 14 brands, hoping the tech upgrade will help it bring in 20 billion euros ($22.6 billion) in annual revenue by 2030. CEO Carlos Tavares heralded the move as part of a strategy that would transform the car company into a “sustainable mobility tech company,” with business growth coming from features and services tied to the internet. That includes using voice commands to activate navigation, make payments and order products online. The company is expanding existing partnerships with BMW on partially automated driving, iPhone manufacturer Foxconn on customized cockpits and Waymo to push their autonomous driving work into light commercial vehicle delivery fleets. StellantisÂ’ embrace of artificial intelligence and expansion of software-enabled vehicles is part of a broad transformation in the auto industry, with a race toward more fully electric and hybrid propulsion systems, more autonomous driving features and increased connectivity in automobiles. Ford and General Motors also are banking on dramatically increased revenue from similar online subscription services. But the automakers face immense competition for monthly consumer spending from movie and music streaming services, news outlets, Amazon Prime and others. Stellantis, which was formed from the combination of PSA Peugeot and FCA Fiat Chrysler, said the software would seamlessly integrate into customers' lives, with the capability of live updates providing upgraded services over time. New products will include the possibility to subscribe to automated driving features, purchase usage-based car insurance or even increase the power of the vehicle with a tune-up to add horsepower. As a baseline, Stellantis generates 400 million euros in revenue on software-generated services installed in 12 million vehicles. To meet the targets, Stellantis will expand its software engineering team of 1,000 to 4,500 in North America, Asia and Europe. More than 1,000 of the expanded team will be retrained in house. Stellantis also announced a new partnership with Foxconn to develop semiconductors to cover 80% of the companyÂ’s needs and simplify the supply chain. The first microchips from the partnership are targeted to be installed in vehicles in 2024.

Maranello cracks down on rent-a-Ferrari rackets

A crackdown by policy makers in Maranello, Italy, means that visitors to Ferrari's headquarters and museum can't as easily experience the brand's famously sonorous engines for themselves. Several businesses in the city had rented the Prancing Horse's sports cars to tourists for brief drives, but the screaming powerplants got on locals' nerves enough to force new rules to curtail these joyrides. According to CNBC citing an Associated Press report, the various rental businesses had 37 Ferraris and offered a variety of packages to tourists. For example, a 10-minute drive in a F430 Spider was as inexpensive as 80 euros ($87 at current rates). The drivers wanted to get the most from their brief time at the wheel and often sped around the city. While there were no major accidents from the vehicles, the local cops still pulled over 450 of these folks through the first nine months of 2015. The new legislation in Maranello and Fiorano limits the times the test drives can happen and bans the companies from luring customers outside of the Ferrari museum. "We have lost 80 percent of business," the owner of one of these firms said in the report. The rental agencies already challenged the measures in court but lost. It doesn't offer quite the same experience, but Ferrari fans can still get the occasional earful from the brand's engines by staking out the Fiorano test track. We often see the company's future and sometimes classic models there making wonderful noises. Related Video: News Source: CNBCImage Credit: Marco Vasini / AP Photo Government/Legal Ferrari Driving Safety Performance Supercars test drive maranello

Alonso and Rossi to field Ferrari at Le Mans?

The plot thickens and just keeps thickening when it comes to Ferrari's potential return to Le Mans. Antonello Coletta, the head of Ferrari's sports car racing program, first suggested that the new regulations being implemented by the ACO could potentially see the Prancing Horse marque compete in the top-tier LMP1 class. His thoughts have since been echoed by Stefano Domenicali, the head of the Scuderia's F1 team, and by chairman Luca di Montezemolo. And now we're hearing rumors over its potential driver lineup.
Word has it that Ferrari could send Valentino Rossi and Fernando Alonso to pilot its prototype at Le Mans in 2015 or 2016. The rumors were tweeted by Mark Webber (embedded below), who recently left F1 to drive for Porsche at Le Mans - and could amount to pure speculation, to some inside track on hard news or (as is often the case) something in between. One way or another, both Rossi and Alonso are multiple world champions in their fields with strong ties to Maranello and would make a formidable lineup - particularly if paired, we'd venture, with Ferrari's test driver Marc Gené, who won at Le Mans with Peugeot in 2009.
Although the Rossi connection would seem the greater stretch, it might actually make the most sense of the two. With nothing left to prove on two wheels, the seven-time MotoGP champion has been talking about leaving the series. He's test-driven Ferrari F1 cars on several occasions and raced the Ferrari 458 Italia GT3 in the Blancpain Endurance Series last season. The move would be a rare departure for Alonso, however, who has raced almost exclusively in open-wheel single seaters his entire career, and would need to balance the program with his F1 commitments. That is, assuming he doesn't get fed up with chasing after Sebastian Vettel and teaming with Kimi Raikkonen by then.