1986 Ferrari Testarossa Black/black W/ 19k Documented Miles/just Serviced! on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari return to Le Mans looking more likely?

Statements made by Ferrari president Luca di Montezemolo may indicate that the Italian brand could return to a form of racing it's been absent from for 40 years - prototype racing. That's right, LMP1 could see a factory Ferrari team for the first time since 1973, if a report from ESPN F1 is to be believed.
"We have won with the 458 GTE, but I also quite like the idea of racing at Le Mans in the highest category: who knows, maybe one day we can return and win, say thanks and come home," Montezemolo said. "Maybe we should give it some consideration..."
These seemingly idle, off-hand comments might not hold much water, were rumors about Ferrari's return to prototype racing not swirling as recently as August. There's also the fact that the upcoming, 1.6-liter, turbocharged V6 being used for Formula One complies with the Automobile Club de l'Ouest's own LMP1 regulations, according to ESPN. Finally, Ferrari returning to Le Mans might also explain this video of a camouflaged Ferrari LaFerrari testing a new turbocharged engine, which we showed you a few weeks back. There's a fair chance that what we're actually seeing in that video are the early stages of a new Ferrari prototype testing.

Harry Metcalfe drives his Ferrari Testarossa in the Sahara

Take a moment to conjure some worthy answers to this question: "What can I do in a [Ferrari] Testarossa that's a really good road journey?" Then imagine yourself saying, "Tomorrow we're off to the Sahara in my Testarossa." If you were Evo magazine impresario Harry Metcalfe, those would be the kinds of Q&A sessions you'd have with yourself, and thankfully he's put the question and the answer in a fantastic 29-minute video. That answer was 2,500-mile journey out of London, on boat from Portsmouth, England, to Santander, Spain, a ferry from Tarifa, Spain, to Tangier, Morocco, a drive to Marrakech, over the snowy alpine-looking Tizi n'Tichka Pass, to Erfoud, and then to the dunes of Sahara. It involved some bribes, a twice broken-down Testarossa, confiscation of a drone, tons of speed traps and at least one ticket, a pair of lucky pants, some phenomenal scenery, and Ferrari sounds, including a long stint off-roading on a washboard track. Plus, a lot of jealousy on our part. Enjoy. News Source: Harry's Garage via YouTube Ferrari Coupe Luxury Police/Emergency Supercars Classics Videos evo harry metcalfe morocco ferrari testarossa sahara