1986 Ferrari Testarossa on 2040-cars

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Ferrari celebrates its founder's birthday

Buon cumpleanno, Commendatore! That's what we'd be saying today to Enzo Ferrari if he were still alive. But the founder of the Prancing Horse marque passed away at the ripe old age of 90 way back in 1988. If he were still with us today, he'd be 118 years old. And we can't help but wonder what he'd think of his legacy if he were still around to see it. Enzo Anselmo Ferrari was born in Modena before the turn of the century – no, the previous century – way back in 1898. He started out as a racing driver, but soon found his real talents laid in preparing the racecars, not driving them. After achieving success running Alfa Romeo's factory team, Enzo struck out on his own - initially under the name Auto Avio Costruzioni (due to the terms of his previous contract) and then under the Scuderia Ferrari name. Under Enzo's leadership and those that followed, Ferrari emerged as one of the most successful teams in motor racing. The Scuderia has scored more championships, checkered flags, podiums, pole positions, and fastest laps than any other in the history of Formula One. And though it hasn't fielded a factory effort in the top tier decades, it's still among the winningest constructors at Le Mans, with nine outright wins between 1949 and 1965 – outscored only by Audi and Porsche. It also won the Targa Florio seven times, the Mille Miglia another eight, and Sebring 12 times. After famously rejecting a takeover bid from Ford, Enzo sold half his company to Fiat in 1969. He retained control until his passing in 1988 – upon which Fiat took over another 40 percent, leaving 10 to the Ferrari family. But now the company is independent again, having split off from the Fiat Chrysler Automobiles empire, and floated its IPO on the stock market. Though his son still serves as vice chairman, Enzo's prodigy and successor, Luca di Montezemolo, is gone. The road car division makes hybrids but no manual transmissions, the racing department hasn't won the Formula One World Championship since 2008, the theme park in Abu Dhabi welcomes more visitors than the factory museum, and the company makes a significant portion of its revenue these days from selling branded merchandise. It's a very different company, in short, from the one Enzo founded back in 1947, but it wouldn't be here without him. The factory is celebrating with a raft of social media posts. For our part down here, to il Commendatore at the big autodromo in the sky: happy birthday, Enzo.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Former Ferrari chief Montezemolo to be chairman of Alitalia

Luca di Montezemolo may be 67 years old, but he's not quite ready to retire just yet. Not, at least, if the latest reports emanating from Italy are to be believed. According to Reuters, the longtime former Ferrari chief is due to be named chairman of Alitalia.
The troubled Italian airline is on the verge of being bailed out after years of financial difficulty, with Etihad Airways of the United Arab Emirates set to take a 49-percent stake in the company. While the reports have yet to be confirmed by the parties involved, Reuters cites multiple inside sources in revealing that the airline's board met last week and agreed to appoint Montezemolo as chairman, with current Etihad chief James Hogan to act as chief executive officer.
Montezemolo, of course, long served as chairman of Ferrari, having assumed leadership of the company not long after founder Enzo Ferrari died. He also served as chairman of the Fiat group for several years after the passing of Umberto Agnelli, and has headed numerous trade organizations and sporting bodies. But his tenure at Ferrari and the broader Fiat Chrysler Automobiles empire came to an end two months ago when clashes with Fiat chief Sergio Marchionne saw Montezemolo step down.