1985 Ferrari Testarossa on 2040-cars

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Modena opens new Enzo Ferrari museum

Enzo Ferrari was one of the 20th century's racing icons, and on the 116th birthday of its founder, Ferrari opened a lavish new wing of the Enzo Ferrari Museum in Modena, Italy. The new hall is shaped like the hood of a '50s Ferrari racer on the outside and contains a century's worth of the brand's history inside. Ferrari Chairman Luca di Montezemolo and Enzo's son, Piero Ferrari, dedicated the new building on February 18.
The Enzo Ferrari Museum existed previously as two buildings, including Enzo's childhood home and his father's workshop, but the new building was created to display the Prancing Horse's full history. Projectors display images and films of Enzo's like across its walls and floors, and the cars on display represent Ferrari's most important as a driver and constructor over the past century.
The new gallery is meant to compliment the Museo Ferrari in nearby Maranello. Enzo's museum focuses squarely on Ferrari's past, and the other concentrates on brand's present and future, while still displaying some important classic models. Both will be open every day, expect for Christmas and the New Year.

Hot Wheels loses Ferrari diecast contract to Chinese company

If you're anything like this writer, chances are you've got a diecast model or two kicking around the house. And if one of those models replicates a Ferrari, chances are it's made by Hot Wheels. The Mattel brand secured an exclusive contract from the Maranello automaker in the late 1990s, but the latest word from Hemmings has it that Ferrari has ended its partnership with Hot Wheels and awarded it instead to the May Cheong Group. Unless you're an avid diecast collector, you may not have heard of May Cheong, but you may have heard of its brands Maisto and Bburago. Both brands are longtime players in the model car market, but it's the Bburago part of the deal that's particularly interesting. Founded in Italy, Bburago made a name for itself largely due to the scale Ferrari models it made back in the day. But when the Prancing Horse marque awarded the exclusive contract to Mattel, and with increasing competition from the Far East, Bburago collapsed. May Cheong swept in and scooped it up, and now the Italian model brand, along with its onetime rival Maisto, will be producing diecast Ferraris once again. Whether Bburago will use any of its old tooling to resume production of Ferrari scale models or start from scratch with all-new equipment remains to be seen, as does the matter of whether either it or Maisto will be able to produce the same quality of models as Hot Wheels has with some of its higher-end offerings. Like most collectors, this writer's looking forward to finding out. Looks like it's time to buy another display case.

These are two Ferrari design studies that led to the LaFerrari

Ferrari apparently worked through nine design concepts for its LaFerrari supercar recently shown at the Geneva Motor Show, and has put two of them on display at its museum in Maranello, Italy. Both from 2011, the Manta (pictured) is harder edged and looks closest to the finished product.
The other, the Tensostruttura, is much more fluid and looks like it probably came from the past or the future, not so much the present. You can check them both out in the videos below and register your take on what might have been.