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Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Bertone's shark-nose Ferrari 250 set to break records

If Nuccio Bertone had one regret, it's that he didn't get to work more with Ferrari. "They have always been with Pininfarina," Bertone was quoted as saying toward the end of his career. "I would have liked to have done more for Ferrari." There were a few exceptions, like the atypical Dino GT4, the angular Rainbow concept of 1976, and the unique 250 GT you see here. Only this one wasn't just designed and crafted by Bertone – it was designed and crafted for Bertone. And now it's going up for auction. Inspired by the 156 Grand Prix racer, this one-of-a-kind 1962 Ferrari 250 GT SWB Berlinetta was commissioned by Bertone to showcase its capabilities at the Geneva and Turin motor shows that year, and to serve as Nuccio's personal wheels. The design was carried out by none other than Giorgetto Giugiaro, in close collaboration with Bertone, and is characterized by the shark nose that would look right at home on a week-long Discovery Channel special... if it were directed by Roberto Rossellini. It's painted in Blu Notte Metallizzato (Italian for "midnight blue metallic") with a rich burgundy leather interior. The only one of its kind, chassis 3269 GT has been part of the Lorenzo Zambrano collection for over three decades now. It's slated to cross the auction block for the first time next month at Pebble Beach. That's where Gooding & Company expects it will fetch around $15 million, which would (according to the archives at Sports Car Market) make it one of the most expensive Ferraris, and by some margin the highest-priced 250 GT SWB Berlinetta, ever sold at auction. 1962 Ferrari 250 GT SWB Berlinetta Speciale (Estimate $14,000,000-$16,000,000) Any coachbuilt Ferrari will stir excitement on the auction block, but 3269 GT is quite possibly the most important 250 GT SWB ever to be presented at public auction. Built for and personally owned by Nuccio Bertone to showcase his company at the Geneva and Torino Auto Shows in 1962, this one-off "sharknose" Berlinetta Speciale Ferrari is sure to electrify the Pebble Beach Auctions when Gooding & Company presents this Italian masterpiece in August. This unique Ferrari was one of the first cars penned by the well-known stylist, Giorgetto Giugiaro, while working for Nuccio Bertone. The two worked together to create one of the most viscerally moving designs in Ferrari's history, which was inspired by the world championship-winning Grand Prix car - the Ferrari 156 F1.

Robert De Niro cast as Enzo Ferrari in new film

In one of Robert De Niro's early defining roles, he portrays a young Vito Corleone as a man climbing up the ranks of the New York underworld in flashbacks during The Godfather: Part II. Soon, we might see De Niro stepping into the shoes of a godfather from the Italian sports car industry in a biopic about Enzo Ferrari. According to The Guardian, De Niro recently told an Italian newspaper that the film would go into production soon and would shoot in Italy. This project apparently holds a high priority for him, and in addition to starring, De Niro's company is co-producing. It could be a while before we see the film in theaters because the script is still being written. We're also told that Clint Eastwood might sit in the director's chair, if he likes the story. Ferrari had a life every bit as fascinating as many fictional characters with stints as a racecar driver, an engineer and of course a canny businessman. He also held a long passion for motorsports, which could make for some very exciting scenes. According to The Guardian, the film would focus on Ferrari's life from around the founding of his sportscar company in the mid '40s through to his death in the late '80s. With characters like Jake Lamotta in Raging Bull and Sam Rothstein in Casino under his belt, De Niro certainly has shown the chops to portray a larger-than-life figure like Ferrari. Hopefully, he has retained the clout to get the film finished, though. Similar motorsports biographies haven't made it to the screen, such as the supposed Brad Pitt and Tom Cruise flick Go Like Hell or the Mad Men-inspired TV show about sports car racing in the '50s and '60s. Related Video: