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Weekly Recap: Ferrari plans to gradually increase production by 2019

Ferrari has long been known for the exclusivity of its performance machines. It's on a different level than Porsche, BMW, and Mercedes. But as it transitions to a new era of independence from Fiat Chrysler, Ferrari is going to get a little less exclusive. It's by design, and it means a subtle, slow ramp-up of production – a move Ferrari believes will ensure its future by meeting growing demand in new markets. The strategy was detailed in SEC documents filed this month as part of the company's pending stock offering. The files reveal Ferrari will gradually increase shipments to about 9,000 units per year by 2019. This is a reversal of Ferrari's 2013 plans to cap production at 7,000 cars annually, which it hit on the nose that year. Ferrari shipments inched up to 7,255 in 2014, though that's down from 2012's record tally of 7,405. Ferrari is a vastly different operation than it was in 2013. Longtime chairman Luca di Montezemolo stepped down last fall, and FCA chief executive Sergio Marchionne has been overseeing the company since then. Its IPO has attracted high levels of attention from enthusiasts and investors. As expected, demand has reportedly outstripped the availability of the stock, which has an estimated offering price of $48 to $52 a share. Speaking of more Ferraris, the company revealed a limited-edition model this week called the F12tdf (shown above). Based on the F12 Berlinetta, the car is a salute to the Tour de France endurance auto race that Ferrari dominated in the 1950s and '60s. The V12 engine's output increases to 769 horsepower, while weight is cut by 243 pounds – allowing for a sprint to 60 mph in 2.9 seconds. Dramatic carbon-fiber elements and a radical redesign of the body panels give the F12 a more dramatic look. It will be limited to 799 units over the life of the car. If this is how Ferrari is increasing production, we're more than okay with the company's new strategy. OTHER NEWS & NOTES Tesla software unlocks Autopilot features Tesla released the latest version of its software for the Model S this week, which allows the all-electric sedan to drive in a semi-autonomous state called Autopilot. Tesla Version 7.0 enables the Model S to maintain lane position, change lanes by touching the turn signal, and manage the car's speed using an advanced, traffic-sensing cruise control. It also has a parallel parking feature, which searches for open spots and then parks your Tesla.

Race Recap: 2014 Bahrain Grand Prix is racing like you dream about

Well. What a race.
The first line of last year's Bahrain Grand Prix recap was, "The sand, the wind, the penalties, the contact and the one crash - all of them collided to make the Bahrain Formula One Grand Prix a surprise affair from day to day and lap to lap." This year the sand stayed mostly off the track and the wind limited its gusts to the back side around Turn 11, but everything else carried over into this 2014 F1 season.
There were penalties issued, penalties given, contact from the first lap and an astonishing crash that made the race even more exciting than it already was. Or rather, two races, because the Mercedes AMG Petronas cars are so good - and both their drivers are so good - that every pilot is still racing for third unless one of The Silver Arrows trips up. But even the race for third was riveting. As well as that for fourth, fifth, sixth, and every position back to about eleventh, all through the race. At times it seemed like the producers were so unused to having to follow actual on-track passing that they weren't sure which camera to switch to; there was so much action for all 57 laps, sometimes two or three passing moves on the same lap to go along with the close racing throughout, that we saw more passes in replays than live.

Ferrari chairman ticked off by Alonso

Luca Cordero di Montezemolo does not strike us as the kind of person we'd want to cross. We imagine the Chairman of Ferrari as sort of like an automotive Don Corleone, a thought that is further confirmed when we hear about the aftermath of last weekend's Hungarian Grand Prix.
Fernando Alonso made some unsubstantiated remarks that have angered his team, with The Daily Mail reporting that when asked after the race what he wanted for his birthday, the Spaniard responded "Someone else's car." And while no one seems to know exactly what was said, it was enough to prompt a personal phone call from the boss of Ferrari on Alonso's birthday for a dressing down.
Montezemolo reminded Alonso that, "All the great champions who have driven for Ferrari have always been asked to put the interests of the team above their own. This is the moment to stay calm, avoid polemics and show humility and determination in making one's own contribution, standing alongside the team and its people both at the track and outside it."