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Ferrari chief staying on to launch new models in October

Luca di Montezemolo has been running Ferrari since 1991. That's a whopping 23 years already, and having been born the same year that Ferrari was founded, Montezemolo is now 67 years old. But don't expect him to be stepping down any time soon.
Addressing the rampant rumors circulating the paddock at Monza this weekend, the hereditary Marquis of Montezemolo (pictured above at the unveiling of the 458 Speciale in Frankfurt last year) insisted that he is not about to leave Ferrari. Not before 2017, anyway, having signed as recently as this past March to stay on another three years. (After that, it's anyone's guess, with some suggesting that controversial Fiat scion Lapo Elkann could take his place.) But in dismissing the rumors, the affable and long-serving Ferrari chairman did reveal some new product plans.
First of all, according to racing site Autosport.com, Luca confirmed that the Prancing Horse marque "will present a fantastic new car" at the Paris Motor Show next month, widely expected to be a new variant of the 458: either the new Speciale Spider or the turbocharged 458 M. While he was at it, though, Montezemolo also revealed a new limited edition model to be presented in California.

Watch this Ferrari 288 GTO get a top-flight detailing job

Detailing was once the last thing we had any interest in doing, and if such a thing were possible we had even less interest in watching someone else detail some other car. We don't feel that way anymore, fascinated by the minutiae uncovered in while watching Todd Cooperider and Polished Bliss detail some examples of Prancing Horses.
Next up on the detailing honor roll is Larry Kosilla of Ammo NYC. Company founder Kosilla said he has wanted to be the best detailer on Earth ever since he was a kid, and his company makes products to serve detailers with that kind of passion. Now, we can watch him put his knowledge and elbow grease to work on a Ferrari 288 GTO.
The biggest issue with the eighties wondercoupe is that it is made of three different materials, each of which will cause the same coat of paint to react differently to the same products according to Kosilla. There's also the fact that he's working in what appears to be a rather poorly lit garage, but by the time he gets to the end of the two-day job it's clear he knows exactly what he's doing. Detailing school begins in the video just below.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.