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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

F1 2013 Classic Edition to make Lauda's 1976 Ferrari playable

We'll cop to the fact that we might be a bit overly excited about the upcoming F1 2013 video game, specifically the Classic Edition. Codemasters has released umpteen trailers for the title already, mostly pretty cool ones, with cars lapping classic Formula One tracks that are set to be included in the fun.
With that said, this very latest historic addition to F1 2013 is pretty worthwhile, we think. Doing a kind of double promotion with Ron Howard's upcoming film Rush (which you all know by know to be the story of Niki Lauda, James Hunt and the chase for the 1976 F1 Championship), Codemasters is making the 1976 Ferrari 312 T2 a playable car in its new game. That's right, you can now walk in Lauda's racing boots, without all the painful crashing and superhuman recovery bother. Watch the video trailer below.

Ferrari SF-15T will look to reclaim former F1 glories in 2015

The parade of cars for the 2015 Formula One World Championship continues apace, as Scuderia Ferrari has unveiled the vehicle that fans of the Italian team will doubtlessly be hoping drivers Sebastian Vettel and Kimi Raikkonen will pilot to victory. After the questionable styling of last year's vehicles, this new Ferrari continues the trend of more aesthetically pleasing designs. The vacuum-cleaner-like snout of last year's F-14T has been replaced with a longer, rounded bill that feeds more gracefully towards the cockpit. The new front end is arguably the most noticeable change for 2015, while changes elsewhere on the open-wheeler's body are mere evolutions of last year's design. In fact, that's kind of the theme around the SF-15T. The brake-by-wire system, clutch and gear ratios (which are locked after the first race) have all been optimized based on last season's experiences, while the weight of the car has increased by just 11 kilograms, as per sporting regulations. Take a look at Ferrari's batch of images showing its new challenger, and let us know whether you think this new design will fare better than last year's troubled F-14T. TECHNICAL FEATURE OF THE SF-15T The SF15-T the sixty first car built by Ferrari specifically to take part in the Formula 1 World Championship. It is the second car made by Ferrari since the reintroduction of turbo engines in 2014. The first year of these new regulations was extremely challenging for the Scuderia and the lessons learned have been applied vigorously to the SF15-T to create a car that is in every respect a large step forwards with respect to the F14-T. Chassis The most striking visual difference between the SF15-T and its predecessor is the lowering of the front end of the car in accordance with the change of regulations for the 2015 season. After a few seasons of rather unappealing aesthetics, the 2015 rules permit the SF15-T an attractive nose shape which also brings excellent aerodynamic performance. Aside from the nose area, the regulations for 2015 are largely unchanged. This has given the Team a stable base on which to engineer a much stronger chassis than the year before: A casual glance at the back of the car reveals a much more tightly packaged rear end which allows more downforce to be extracted from the critical surfaces around the rear of the car. The rear wing family has been extensively redesigned to deliver stable performance in corners while producing a larger DRS effect on the straights.