1985 Ferrari Mondial Cabriolet on 2040-cars

Auto blog

Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Petrolicious documents the motorsport-changing Ferrari 512M

Petrolicious has had plenty of beautiful cars and big-time personalities in its videos, but today's interview is sees one of the series' most well known subjects - US Formula 1 commentator David Hobbs.
Hobbs is an accomplished racer, capturing a number of podiums and a pair of class wins at the 24 Hours of Le Mans, in addition to short stints in F1 and at the Indianapolis 500. One of his Le Mans runs was behind the wheel of this, the Ferrari 512M, a car that's notable for two things - running a 1971 season that included the 24 Hours of Daytona, 24 Hours of Le Mans, 12 Hours of Sebring and Watkins Glen 6 Hour races. The other thing it's known for? Failing to win a single one of those enduros.
Still, the Ferrari 512 is one of the Italian marques most iconic 1970s racers and Hobbs' example is a proud member of that breed, delivering a delicious 5.0-liter V12 exhaust note that makes this an easy video to sit through.