1985 Ferrari Modial Cabriolet on 2040-cars

Auto blog

Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Exotic cars caught on video racing on neighborhood streets in Beverly Hills

A pair of supercars caught on camera racing around a quiet Beverly Hills neighborhood last week has residents fearing for their safety. The video shows a white Porsche 911 and a yellow Ferrari LaFerrari as they clipped parked cars and blew through stop signs while residents of the upscale community watched in horror. Freelance cameraman Jacob Rogers shot the video of the supercar shenanigans. He later confronted a man outside the house where the Ferrari eventually parked. He asked the man if he cared that he was endangering people's lives. The man became combative and claimed he had diplomatic immunity. "He told me verbatim, 'I could have you killed and get away with it,'" Rogers told NBC Los Angeles. "I told him, 'the press is allowed to be here on the sidewalk on a public street.' He said, '(Expletive) America' and threw a cigarette at me." The Ferrari's plates are from the oil-rich country of Qatar. The race ended with the Ferrari pulling into the driveway of a $45,000-per-month rental home, its engine compartment smoking. Police can be seen arriving in the neighborhood. Los Angeles police are currently investigating the incident. Even though the LaFerrari was still smoking when police arrived they haven't filed charges because no officer witnessed the illegal activities. When police approached the owner of the vehicle he denied doing anything illegal and again claimed diplomatic immunity. Police told NBC they are in contact with the State Department about the man's diplomatic status and the legality of the cars in the neighborhood. Beverly Hills isn't the only swanky zip code plague by hotshot supercar owners. Some of the most expensive homes in London can be found In the Knightsbridge neighborhood - and some of the most expensive cars as well. This summer, the local council of Knightsbridge and nearby Chelsea began exploring a Public Space Protection Order that would fine drivers who rev their engines, drag race on residential streets or blare music, according to Reuters UK. News Source: NBC Los Angeles Government/Legal Ferrari Porsche Racing Vehicles Supercars Videos illegal

Ferrari FXX K could get even more extreme Evoluzione version

Whenever a new Ferrari comes out – a mid-engined one especially – speculation begins to ramp up over how the boys in Maranello could make it even faster. When the 458 Italia was revealed, for example, focus immediately turned to what would become the 458 Speciale – just as the F430 begat the 430 Scuderia before it. Ditto LaFerrari, which was instantly projected to breed a new track variant, and that's exactly what we got with the debut of the FXX K in Abu Dhabi last month. And now that it's here, speculation is beginning to mount for an even more hardcore Evoluzione version. Look over the history of Ferrari's Corse Cliente version and you'll see the original Enzo-based FXX was followed by an FXX Evoluzione, and the subsequent 599XX bred a similarly enhanced 599XX Evoluzione. It would stand to reason, then, that an FXX K Evoluzione could be in the cards, but it won't come anytime soon. Speaking with Autocar, Ferrari test driver, former grand prix pilot and Le Mans winner Marc Gene said, "Right now, I think we cannot improve" on the FXX K, "but no doubt something will come up. I wouldn't be surprised if it happens, but it won't be in two years." Approximately three years separated the debut of the FXX and FXX Evo, but the 599XX was only out for a year or two before the 599XX Evoluzione came around. If and when a FXX K Evo does arrive, Gene figures it will focus more on weight reduction, efficiency and handling than on power. As it is, the FXX K already produces 1,035 horsepower, after all. Given the nature of the XX development program, however, owners of the FXX K can expect their track machine to get incrementally more advanced as the Prancing Horse marque uses the program to test new components.