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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Race Recap: 2014 Russian Grand Prix is like Valencia, but in Russian

The Sochi International Street Circuit used to host the Russian Formula One Grand Prix has a few things in common with the Valencia Street Circuit that was used to host the European Grand Prix. Both are built among existing infrastructure used for other events, both contain long, narrow stretches run between concrete walls and chain link fencing, and both are, shall we say, not exactly exciting.
We wouldn't know that after qualifying, though, when Lewis Hamilton in the Mercedes AMG Petronas finally put in a mistake-free Saturday to line up first on the grid, ahead of teammate Nico Rosberg in second. Valtteri Bottas got his Williams closer than anyone expected, blistering the first two sectors but falling apart in the third and ending up third on the grid. Behind him, Jenson Button impressed in the McLaren in fourth, Daniil Kvyat even more impressive in the Toro Rosso, taking fifth in front of his home crowd. Kevin Magnussen put the second McLaren in sixth, Daniel Ricciardo was the first Infiniti Red Bull Racing in seventh ahead of a Ferrari duo who knew they'd have a hard time, Fernando Alonso in eighth and Kimi Räikkönen in ninth. Jean-Eric Vergne made sure to keep himself in the news with tenth position.
When the lights went out, the most exciting events of the entire race happened in just sixty meters of the braking zone going into Turn 2.

Man orders LaFerrari for wife, dies before seeing gift delivered [w/video]

Ferrari has been profiling some of the 499 buyers of the LaFerrari in its official magazine, and the latest issue features Austrian-born Swiss artist Cornelia Hagmann. Her husband and Ferrari collector Walter Hagmann ordered a Rosso Corsa example of the supercar for Cornelia, but Walter passed away slightly more than a year ago, before it could be delivered. There's no reason to doubt that, as Ferrari says, her husband's gift is the car closest to her heart. The video above captures some behind-the-scenes moments during the photo shoot for the magazine, and there's a press release below with a few words about the article. We've also included a video below about another Swiss citizen, Ferrari collector, and LaFerrari buyer, Albert Obrist, whose love affair with the brand began when he went to the Grand Prix of Switzerland in 1951. An encounter with an artist and the car closest to her heart Maranello, 2th January 2015 – Cornelia Hagmann is an Austrian-born painter and sculptor that has made Switzerland her home for many years. Her wonderfully rich paintings are mostly of landscapes sumptuous with greenery and flowers. She does, however, have a second great passion: for Ferrari. This enduring fascination was sparked by her late husband, Walter Hagmann, a Swiss businessman and leading Ferrari collector, who unfortunately passed away a little over a year ago before the delivery of the magnificent Rosso Corsa LaFerrari he had ordered as a gift for his wife. In an interview with The Ferrari Official Magazine, Cornelia talks not just about her art but also her love of speed and the Prancing Horse. Plus, of course, her LaFerrari: "It's a real work of art: I could spend hours just staring at it...." This video features a few moments from the photo shoot that accompanies the interview.