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Ferrari to reveal exclusive F12 NART next month in LA

While denying his tenure was coming to an end just prior to his resignation last week, outgoing Ferrari chairman Luca di Montezemolo hinted at two new models to be revealed next month. One we anticipate to be a new version of the 458 - either the new turbocharged M model or the limited-edition Scuderia Spider - to be revealed at the Paris Motor Show on October 2, and the other we knew would be a strictly limited special exclusive to North America. And now we appear to have an idea of what that model will be.
According to Automotive News, we'll likely be looking at a version of the F12 Berlinetta decked out with the blue and white stripes pioneered by the North American Racing Team (NART) and most recently applied to the 458 Speciale. The special model is also likely to get custom bodywork and a revised interior - similar to what Ferrari Special Projects does for individual customers, but produced in a limited run of 10 examples.
All 10 of those are likely to already have been spoken for, with a price tag tipped to exceed $3 million apiece. The model will be revealed on October 12 at a special event in Los Angeles marking 60 years of Ferrari in America which will likely be Montezemolo's last event as chairman before handing over control to Sergio Marchionne and collecting his eight-figure severance package.

Ferrari launches upgraded 458 Challenge Evoluzione

Want to drive an eight-cylinder, mid-engined Ferrari? Assuming you can get your lucky little hands on one, you can drive a 458 Italia, 458 Spider or new 458 Speciale on the street. But the real action is where the road ends and the racetrack begins. Ferrari's Corse Clienti division offers versions for GT2 and GT3 racing, for Grand-Am (likely to be revised for the new United SportsCar Championship), and, of course, for its own Challenge racing series.
It's the latter version that Ferrari revealed it was upgrading last week, and now it's made its debut at the tail end of the rain-soaked Finali Mondiali event at Mugello. Although Ferrari only released limited details and just the one new photo, the new 458 Challenge Evoluzione upgrades on its predecessor as promised with obvious aerodynamic enhancements.
Those upgrades are "aimed at making the car even more driveable" for the customer racers who take part in the series, and seem to bridge the gap (at least visually) between the previous 458 Challenge and the more extreme racing versions that have to contend with more competition than its own kind. The upgrades are being rolled out as a kit that will be obligatory in the various Challenge series that will kick off around the world next year.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding