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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Jules Bianchi was supposed to replace Raikkonen at Ferrari

Formula One lost one of its budding talents when Jules Bianchi sadly succumbed to his injuries just days ago. But few knew just how promising his future looked prior to the crash that ultimately took his life. Luca di Montezemolo did, though. In a tribute written for Italy's Gazzetto dello Sport, the former Ferrari chairman revealed that Bianchi had been earmarked to eventually replace Kimi Raikkonen. "Jules Bianchi was one of us," wrote Montezemolo. "He was a member of the Ferrari family and was the racing driver we had chosen for the future, once the collaboration with Kimi Raikkonen came to an end." The news may come as something of a surprise, but doesn't come entirely out of left field. Bianchi had been part of the Ferrari Driver Academy development program. He rose up through the ranks of the feeder formulae largely with ART Grand Prix, the team run by Nicholas Todt, son of the former Ferrari chief and FIA president. He served as a test driver for the Scuderia in 2011, and scored his first and only F1 championship points driving a Ferrari-powered Marussia at the 2014 Monaco Grand Prix. He stood in for Kimi at Ferrari during a test session at Silverstone (where he was pictured above), but tragically crashed during the Japanese Grand Prix, and finally succumbing over this past weekend to the injuries he sustained in the collision nine months prior. Bianchi "would be the one driving for Ferrari after the experience in GP2 and after some fine performances in F1 and in some tests that had our technicians very impressed," wrote Montezemolo. "A bitter destiny has instead taken him away from us, leaving an indelible mark and a great pain inside us." Bianchi is scheduled to be interred on Tuesday in the French Riviera city of Nice, just down the coast from where he made his mark last year. And, in a touching tribute, the FIA has said it will retire the number 17 from the F1 World Championship. The tragic loss leaves Ferrari searching for another driver to replace Raikkonen. The Finnish driver won the championship for Maranello in 2007, was shown the door in 2010, returned to F1 with Lotus in 2012, but has struggled to find his form again. Last season he finished a lamentable twelfth, but has shown better form this season with a second-place finish in Bahrain to sit fifth in the standings. Now 35 years old, Kimi is one of the older drivers on the grid.

First Ferrari 458 Speciale A sells for $900k in Beverly Hills

The prospect of buying a new Ferrari convertible is by no means an affordable one, but prices can vary greatly. The California T, for example, sells for under $200k. The 458 Spider fetches over $250k. The new F60 America is said to have sold out at around ten times that much. But what about the 458 Speciale A?
We may have yet to receive official pricing, but one customer has paid a whopping $900,000 for the privilege of owning the very first one. Ferrari 458 Speciale A #1/499 was auctioned off at Beverly Hills City Hall on the occasion of Ferrari's 60th anniversary in America. The event, where the F60 America was also unveiled, was held in the presence of Fiat chairman John Elkann, Fiat CEO and Ferrari chairman Sergio Marchionne, Ferrari CEO Amedeo Felisa and vice-chairman Piero Ferrari.
Proceeds from the sale will benefit the American chapter of Daybreak, an Italian charity that has worked for the past 25 years to cure rare genetic diseases. The high bid tops that which recently won the first Dodge Challenger SRT Hellcat - another extreme eight-cylinder performance machine from Fiat Chrysler Automobiles - although the Challenger itself sells for far less than any Ferrari does.