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One more LaFerrari will be built to benefit Italian earthquake victims

Today, Ferrari Chairman and CEO Sergio Marchionne announced that the company was planning to build one more Ferrari LaFerrari coupe in order to raise money for victims of the earthquake that struck central Italy last week, killing nearly 300 people. Production of the car officially ended in 2015, with 499 examples produced, though preparations for the LaFerrari Spider are in the works. The 500th LaFerrari will be auctioned off, though no word on when the car will go on sale. The lucky owner will take home the most powerful and expensive road-car the Italian automaker has ever produced. The LaFerrari, which sold for $1.3 million, makes 949 horsepower from its V12 hybrid system. It remains, and mostly likely will remain for quite some time, one of the quickest vehicles on the planet. Related Video: Featured Gallery 2015 Ferrari LaFerrari: First Drive View 56 Photos News Source: Ferrari Ferrari Auctions Supercars ferrari laferrari laferrari

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Scuderia Corsa ready to recapture glory at Le Mans

There's nothing else in this world like endurance car racing. Be it a relatively short race like the 6 Hours of Nurburgring or 24-hour endeavors like Le Mans or Daytona, drivers and cars alike are put through long and grueling racing that either ends in triumph or heartbreak. At this year's Detroit Grand Prix, we had a chance to sit down with Scuderia Corsa drivers Alessandro Balzan and Christina Nielsen just hours before they left for France to participate in first practice for the 24 Hours of Le Mans. Scuderia Corsa competes in the IMSA WeatherTech Sportscar Championship team in the GT Daytona class. This is the second year Balzan and Nielsen have partnered, and the relationship has been fruitful. The pair won the class championship in 2016 and are currently sitting in second for 2017. Despite being in the sport longer, this will be Balzan's first attempt at Le Mans. The pair will be joined by American Bret Curtis in the race, usually racing against Balzan and Nielsen behind the wheel of a BMW. "There's a lot to prepare for with this race," Balzan said. "Christina raced there last year, so she's helping me prepare. It's not like any other race, even something like Daytona. There's a lot of preparation that goes into this race." Everything from food intake to sleep schedules has to be adjusted and set appropriately. There's 24 hours of on-track action bookended by pre-race prep and a post-race cool down. Your body and mind must adjust accordingly, and it's not as simple as drinking a few cups of coffee and munching on an energy bar. Scuderia Corsa is the defending class champion at Le Mans, though not with Nielsen behind the wheel. The team is backed by Ferrari and competes with 488 GT3s, a stripped out, lightweight, race-only version of the 488 GTB. The cars share a version the 3.9-liter turbocharged V8, but the rest of the car has been extensively modified, bearing little resemblance beyond styling. "The cars don't share much with the regular car," Balzan said. The interior is all removed and the suspension and aero are all different. It looks similar, but it's really changed. It drives like a totally different car." That's par for the course with GT cars. While they might share more in common with road cars than something like the Porsche 919 Hybrid prototype, the world of race cars and production cars are far removed. That said, Balzan and Nielsen both enjoy the road car correlation.