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Sergio Marchionne wants Alfa Romeo back in F1
Mon, Feb 15 2016It's been decades since Alfa Romeo has competed in Formula One. But if Sergio Marchionne gets his way, it could make a comeback soon. Now we know what you might be thinking: Alfa Romeo and Ferrari are both part of the same Fiat Chrysler Automobiles group, so why would Marchionne want two brands competing against each other in such a costly racing series? Because technically speaking, Ferrari is no longer part of FCA, that's why. They share mostly the same owners and are run by the same person (Marchionne), but the Prancing Horse marque recently split off from its former parent company and floated its own shares on the stock market. That makes it a separate entity, and also means that FCA no longer has a direct link to F1. But its chief executive clearly thinks the investment is worthwhile. Marchionne has been known to state grandiose plans, but he's also been known to carry through on many of them. So the next question is, if the plan goes through, just how Alfa Romeo might participate in F1? Some automakers (like Mercedes) field their own teams, others (like Honda) compete as engine suppliers, and still others (like Infiniti) as branding partners. Alfa could go either route, but Marchionne told Italy's La Gazzetta dello Sport that "Alfa Romeo is able to make itself a chassis, and it is able to make engines." Of course, that doesn't mean that it necessarily will. It could outsource a chassis from a constructor like Dallara, which is located near the same Varano circuit that Alfa uses regularly. It could also source an engine from its former sister company: Marchionne floated the possibility of starting a separate engine program in Maranello for Red Bull when it was hunting for a new engine partner, and could ostensibly do the same for Alfa Romeo. "In order to re-establish itself as a sport brand, Alfa Romeo can and must consider the possibility of return to race in Formula 1," said Marchionne. "How? Probably in a collaboration with Ferrari." Alfa Romeo first competed in F1 in the early 1950s, winning the world championship two years running in 1950 with Giuseppe Farina (scion of Pininfarina) and 1951 with Juan Manuel Fangio. It then dropped out, only to resurface as a full constructor team between 1979 and 1985, with limited results. It also supplied engines to an array of teams in the 1960s, '70s, and '80s.
Despite early struggles, Ferrari F1 still has Mercedes in its sights
Mon, May 9 2016It would be an understatement to say that Ferrari has not had the opening to the 2016 Formula 1 season that it had hoped for. Having come in to the new campaign brazen about wanting a winning start, that Mercedes has taken all the poles and all race victories so far has come as a disappointment. There have been other headaches too – including reliability problems for both Kimi Raikkonen and Sebastian Vettel, and of course the points lost with the China/Russia incidents with Daniil Kvyat. But perhaps of more concern is that the trend of performance has not pointed towards a narrowing of the gap between Mercedes and Ferrari – as the Silver Arrows advantage seemed greater than it had been any point this season in Russia. So with the results against it, and it seemingly having no response in pace terms, the cynics are already suggesting that it is game over for Ferrari's 2016 title ambitions. But that is not how Maranello itself sees the situation: and it still has reason to believe not only that there is plenty to play for this season: but that it can take the fight to Mercedes. Pressure game Ferrari is well aware that it needs to quickly make up lost ground in both championship standings (Mercedes has more than double its point haul) and pace terms. But rather than be downbeat about what has happened, team principal Maurizio Arrivabene still senses opportunities: especially with Mercedes appearing to be on the edge in reliability terms. And it this area that he thinks needs to be exploited to give Ferrari the opening it needs. "If you have before you a team that has won four races out of four, you cannot but take note that they are very strong," he said after the Russian Grand Prix. "But if we look at what happened to [Lewis] Hamilton [with engine problems in qualifying], we see that they also have had reliability problems. "We must put pressure on them. That is our first goal. "All their problems have happened on a single car, while ours have happened on both. But there are still 17 races to go, that is something worth emphasising, so there time to make up the difference." Power battle Ferrari introduced an upgraded engine at the Russian Grand Prix that it hoped would lift it closer to Mercedes in the power stakes. But the weekend appeared to show that wasn't the case, with Mercedes' advantage on the Sochi circuit – the fourth most power-sensitive venue on the calendar – appearing bigger than ever.
Marchionne wants Maserati to be FCA's new Ferrari
Fri, Jul 10 2015Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video: