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Ferrari celebrates at Hong Kong's Asia World Expo

More than 600 Ferrari models, representing every era of the famed automaker's production, celebrated 30 years of presence in Hong Kong with a gathering at the Asia World Expo this past weekend. The event marked the largest single gathering of Maranello's sports cars ever organized in China. The weekend culminated with Marc Gene, Scuderia Ferrari's test driver, unveiling the new 458 Speciale.
There are only about 1,700 Ferrari owners in China, and they boast an average age of just 35 years. The young clientele in the Asian market often take advantage of Ferrari's 'Tailor Made' bespoke program and they have a growing interest in racing. The automaker says that many will travel to the Mugello circuit in Italy to participate in the final event of the Asia Pacific series of the Ferrari Challenge in a couple weeks.
"I am pleased to be here to celebrate Ferrari's thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation," said President Luca di Montezemolo. The video shows hundreds of Ferraris, in popular white, yellow and red, being arranged indoors to form the Bauhinia Blakeana, a five-pedal flower that is the characteristic symbol of Hong Kong. Apparently owners of the more exclusive Blu Scozia, Avio Met and Vinaccia colors were asked to park outside. Scroll down below for a video and press release detailing the event.

$80M Ferrari deal would make Vettel world's highest-paid sportsman

Formula One is in for a big shakeup next season, as the only two multiple World Champions on the grid are kicking off a game of musical chairs. Just who will end up where has yet to be figured out, but the overwhelmingly prevailing wisdom has Sebastian Vettel, who has already announced his departure from Red Bull, inking a contract with Ferrari worth 150 million pounds sterling for three years - that works out to over $80 million per year.
If the reports are true, that would make Vettel (pictured above with his assumed new teammate Kimi Raikkonen) the highest-salaried sportsman in the world. Compared to Vettel's rumored $80 million/year, soccer player Cristiano Ronaldo was paid $52 million last year and NFL quarterback Matt Ryan got $42 million, just ahead of soccer player Lionel Messi at $41.7 million. Boxer Floyd Mayweather was reportedly paid a whopping $100 million last year, but that's based on how many fights he fights and wins, putting him on a different earnings spectrum.
Those figures are also just for salaries, and do not include sponsorship and endorsement deals - and therein may lie part of the reason for Vettel's reportedly stratospheric salary. In addition to his salary from the Red Bull team with which he's won four World Championships, Vettel also pulls in a large retainer from Infiniti, which sponsors both the team and himself personally. In departing Red Bull, he'd undoubtedly have to sever the tie with Infiniti as well.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.