2014 Ferrari F12 Berlinetta Berlinetta on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

1962 Ferrari 250 GTO hits record $38 million sale at Bonhams' Monterey auction

This weekend's Pebble Beach Concours d'Elegrance brings together some of the rarest and most expensive automobiles in the world onto a tiny peninsula in California jutting out into the Pacific Ocean. But this year, there has been one vehicle on everyone's lips - a 1962 Ferrari 250 GTO. Bonhams put up this incredibly rare Prancing Horse at no reserve for its auction at the Quail Lodge, meaning it could have sold for just a dollar. It didn't though, this ex-Jo Schlesser owned Ferrari sold for a staggering $38.115 million. That makes it the most expensive car ever sold at auction, beating out Bonhams' sale of a Mercedes W196R last year for $29.65 million.
Ferrari only built 39 of these racers, and they have been million-dollar cars for years. One reportedly sold privately for $52 million last year, and one built for Stirling Moss went for $35 million privately in 2012.
While the spectacle of seeing a 250 GTO drive across the auction block with no reserve and then set a record price was certainly amazing, it wasn't the only rare Ferrari up for sale during the evening. Bonhams also handpicked some of the most collectible Ferraris in the world and brought them to the stage. The ten cars included a 1962 250 GT Short-Wheelbase Speciale Aerodinamica that went for $6.875 million, a 1953 250 Mille Miglia Berlinetta driven to racing victory by Phil Hill for $7.26 million and even a 1978 312 T3 Formula One car for $2.31 million. All told, the group of them sold for $65.945 million.

Manor GP exits bankruptcy, secures Ferrari engine deal

Those who considered Manor Grand Prix down for the count may be in for a surprise as the struggling Formula One team is clawing its way back onto the grid. According to the latest intel, the outfit has not only re-emerged from bankruptcy proceedings, but it's also secured an engine deal for this season. Now if the name Manor doesn't ring any bells for you, it's probably because it never raced under that name. At least not in F1. Manor Motorsport has been competing in lower-level formulae since 1990, and secured an expansion slot in the big leagues in 2009. By the time it actually reached the grid, it had secured title sponsorship from Virgin, and was subsequently taken over by Marussia, under whose banner it competed for several season until things started to unravel late last season. After Jules Bianchi crashed at the 2014 Japanese Grand Prix, it fielded only one car (that failed to finish) at the subsequent Russian Grand Prix and then dropped off the grid altogether. After failing to make it to the season closer in Abu Dhabi, the team was declared bankrupt. In an effort to regroup and make it back on the grid for the 2015 championship, it appealed to its rivals for special dispensation to run last year's car this season. Unfortunately, some of the other teams rejected the proposal, and it looked like it was all over for the struggling backmarker. But it retained its slot on the entry list and paid its fees, and has now emerged from bankruptcy proceedings, eager to get back into the action – even if it misses the season opener in a couple of weeks in Australia. The team is now focusing on completing its original design for the 2015 MR04 chassis. And it appears to have cleared a major hurdle as Ferrari has reportedly agreed to supply the team with last year's engine. We'll just have to wait and see whether that will prove enough to get the team back up and running – especially since it already sold off many of its assets. News Source: ESPN F1 (1), (2)Image Credit: Paul Gilham/Getty Earnings/Financials Motorsports Ferrari F1 manor