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Ferrari looking to become even more exclusive

While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Indian kids joyride in Ferrari F430

Cars and kids. A lot more people out there have both when they should probably have neither, and this is apparent with this latest video coming out of India. While we can't say for sure who these kids and this car beautiful Ferrari F430 belong to, it's at least the worst display of adult supervision we've seen since last month when two Russian parents let their 8-year-old daughter drive an Audi on snow- and ice-slicked roads.
A young boy who can barely reach the pedals drives up and down the public road with an equally young passenger drive the Ferrari while two adults (Dad of the Year behind the camera?) record the whole event. It seems almost silly to point out, but neither of the juveniles appear to have their seat belts on, as well. As bad as this person's decision making skills are to let a kid drive a car under these conditions, though, his video recording abilities are even worse. Scroll down to check out the video for yourself.