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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari LaFerrari Spider reportedly debuts privately

If the Porsche 918 Spyder didn't fulfill your dream of open top motoring in a hybrid hypercar, look for Ferrari to publicly debut a topless version of the LaFerrari (standard version above) in the near future. The Facebook page for Automotive Passion (D. Benoit) asserts the LaFerrari Spider is finally on the way and backs up the claim with a photo of a carbon-fiber box that bears the vehicle's sharp silhouette (below). Motor1 claims that Ferrari plans to build 150 to 200 examples of the LaFerrari Spider, which is less than half of the 499 coupes, and customers already snapped them all up. The Prancing Horse is reportedly charging a hefty premium over the hardtop's $1.4-million price tag for the droptop. Given the coupe's sales success, we are surprised Ferrari didn't take the LaFerrari's roof off even sooner, and rumors about the Spider go back to at least 2014. The removable top might add a few pounds, but the 949-horsepower 6.3-liter hybrid V12 should still be plenty to hustle the hypercar around. Ferrari debuted the LaFerrari Spider at a private event, according to Motor1. Showing the hypercar suggests development in nearing completion, so expect a public debut and official info sometime this year. Ferrari is bringing out LaFerrari Spider!© Private #laferrari #spider #laferrarispider #ferrari Posted by Automotive Passion (D. Benoit) on Friday, March 4, 2016 Related Video:

Ferrari F150 Enzo successor is Geneva bound [UPDATE]

Ferrari has announced the automaker will debut the company's "most powerful HyperFerrari [sic]" at this year's Geneva Motor Show. The news came courtesy of Instagram, where the Italian automaker posted a familiar-looking rendering with a quick note. Details are still remarkably scarce, though Ferrari says the successor to the Enzo throne will be able to "turn into a corner" as quick as a Formula One car thanks in part to the fact that the road-going machine will feature as much downforce as an F1 competitor. From what we've heard so far, the Enzo replacement will boast over 800 horsepower from the combination of a V12 engine and a HY-KERS system.
We've already heard some interesting tidbits about the new machine, including the fact that each model will come with a driver's seat tailor made for the buyer. Ferrari says we can also expect to see a quicker 0-120 mph sprint than the old Enzo with 40 percent fewer emissions. Stay tuned for live photos from the 2013 Geneva Motor Show.
UPDATE: After some looking into it, Ferrari does not appear to have an official Instagram account, or at least doesn't list one alongside its other official social accounts. We're of the mind now that what appeared on this Instragram is not officially from the Horse's mouth.