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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari F60 America is a powerful, exclusive US special

Ferrari is observing its 60th anniversary in North America this year, and to celebrate, it's given us this: the F60 America, an incredibly exclusive supercar based on the already outrageous F12 Berlinetta. Want one? Too bad. Production has been limited to just 10 examples, and according to Ferrari, "the wonderfully elegant and unique F60 America has entranced US collectors and all 10 examples are already spoken for."
Entranced, indeed. It's a slick-looking machine, with clear revisions over the F12's already svelte bodywork. The F60 America takes the form of a roadster, with carbon fiber-trimmed flying buttresses that stretch from behind the cabin to the rear of the car. There's no power soft- or hardtop available - instead, Ferrari says the car can be closed off with a light fabric top that's usable at speeds of up to about 75 miles per hour.
The F60 is painted in the classic North American Racing Team livery, with a unique 60th anniversary Prancing Horse on the wheel arches and transmission tunnel inside the cabin. That NART tribute explains the car's seriously limited production run, as well. The 1967 Ferrari 275 GTS4 NART Spider - a car importer Luigi Chinetti specifically requested from Enzo Ferrari for US customers - was also capped at just 10 units.

CA man accused of stealing same Ferrari twice

Cars get stolen all the time. It's an unfortunate reality, but a reality nonetheless. It's just unusual when the same guy steals the same car twice, but that's what apparently occurred recently in Fontana, CA.
That's where one Earnie Hooks was arrested late last month driving a black Ferrari 458 Spider. According to police, Hooks was intoxicated when he arrived at a roadside checkpoint, and when they ran the plates, they found the car was reported as stolen.
Hooks managed to evade police (not too hard to imagine given the car he was driving) and later abandoned the car, which was taken to the impound. Around 3 am the next morning, though, someone broke into the impound and stole the car... again. Hooks was found five days later in Studio City, still driving the stolen Ferrari. He was arrested and somehow still had the gall to plead not guilty to the charges of car theft and resisting arrest.