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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Haas pens partnership with Ferrari

Gene Haas is undertaking quite the initiative by starting his own Formula One team instead of simply buying an existing one. And he's making it even harder on himself by laudably insisting on quartering the operation at his home base in North Carolina. But to get onto the grid by 2016, he's going to need some help.
Fortunately that appears to be just what he's getting thanks to a new partnership with no less accomplished an outfit than Ferrari - which, despite not having won a championship since 2008, remains far and away the most successful team in the history of grand prix racing, with sixteen constructors' championships, fifteen drivers' titles and 221 grand prix victories to its name.
Haas Automation, the CNC machine manufacturer over which Gene Haas presides and which funds his various racing activities, has just signed a sponsorship deal with Scuderia Ferrari that has already seen the Haas logo appear on the F14 T that Fernando Alonso and Kimi Raikkonen drove in the British Grand Prix this past weekend. More than a sponsor, Haas Automation has become an official supplier to the Maranello squad, but is expected to lead to even closer cooperation that will help get the American F1 team up and running in time for the 2016 world championship.

Pranked angry Ferrari owner says urine trouble now, man!

A good rule to live by is that you should never mess with another man's car, but Roman Atwood learned that you probably shouldn't even pretend with another man's ride... especially when it's a Ferrari 360 Modena. The internet prankster was trying to perform a little handicap parking spot justice by acting as if he were urinating on an Italian supercar that he felt was illegally parked.
Needless to say, the owner of the car was not amused by Atwood's antics, proceeding to shove him, shout obscenities and even yell, "I could buy your whole family." Both men seem like real class acts. Check out the prank-gone-wrong below.