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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari worth over $11 billion, says Marchionne ahead of IPO

We all know that cars from Ferrari sell for hundreds of thousands, if not millions of dollars. But how much is Ferrari worth as a company? At least ten billion, according to its chairman. Speaking at the launch of the revised Fiat 500 in Turin on Friday, Fiat Chrysler CEO and Ferrari chairman Sergio Marchionne said he expected the vaunted Maranello-based supercar manufacturer and racing team to be valued at over 10 billion euros, or about $11 billion at current exchange rates. As Bloomberg points out, that would make Ferrari alone account for some 60 percent of the value of its parent company Fiat Chrysler Automobiles, which is currently valued at over 16 billion euros. That may seem like an aggressive estimate, but we won't have to take Marchionne at his word for long. After having floated an Initial Public Offering on the New York Stock Exchange last year, Fiat Chrysler is preparing to do the same with its Ferrari unit as soon as October. FCA will not, of course, be selling off all of its shares. The projected scheme would have ten percent (worth about one billion by Marchionne's estimates) of Ferrari's shares floated on the NYSE. Another 10 percent is expected to remain in the hands of founder Enzo's son (and company vice chairman) Piero Ferrari's hands. The remaining 80 percent is slated to be distributed among Fiat Chrysler's existing stakeholders.

Buy Ferrari's F1 motorhomes and start your own Scuderia [w/videos]

The single-seat racecars themselves may be the most impressive bits of machinery a Formula One team brings to the circuit, but the vehicles you see on the track are not the end of the story. The trucks in which they're transported and which serve as mobile bases for the team's trackside operations are almost as impressive in their own right, and now a pair of these tractor-trailers are available for sale. Only they're not from just any team – they're from Scuderia Ferrari. This pair of transporters include two scarlet red Iveco Stralis tractors and a pair of matching custom trailers made by AstaCar in Reggio Emilia, just 45 minutes down the autostrada from Maranello. One trailer was made to transport the F1 cars, and the other as a mobile office and repair shop. They can deploy once parked to a height of 23 feet for two floors and cover an area of over 2,000 square feet. The trailers were commissioned by Ferrari back in 2003 during the height of the Michael Schumacher era. They were used by the team as its rolling base of operations and trackside hospitality at grands prix across Europe for ten years, upgraded incrementally along the way until they were replaced halfway through last season. They've even still got the nameplates of former team principal Stefano Domenicali and drivers Fernando Alonso and Felipe Massa on the doors. The constructor is putting them up for sale, and while they wouldn't disclose for publication how much they're asking for the pair, commissioning a new setup like this one – complete with tractors, trailers and all the fixins – would set you back a cool ˆ2 million (about $2.5 million at today's rates) plus applicable taxes. Whether they're worth less than that now for their wear or whether the championships and race wins that were orchestrated from these rolling pieces of racing history make them even more valuable is a matter the buyer will need to negotiate with the seller, but you're invited to scope 'em out on the sale page and in the images above, as well as the videos of the manufacturer's work below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.