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Ferrari introduces trick new augmented reality showroom

Augmented reality is darn cool, giving us a new and highly informative way to look at everyday scenes. We've seen a number of automakers play around with it, from Mini's AR goggles to Land Rover's information-intensive windshield. But while those are merely concepts, Ferrari is bringing augmented reality to the showroom. Literally. The company commissioned an app that uses 3D tracking technology to display a seven-step walkaround program that overlays information on one of the company's products. Want to see different wheel designs? How the air flows over the car's body? Or easily transmit your idea of the perfect Ferrari to friends and family? The app can do it all. It's a seriously impressive piece of technology, and one we could see moving well beyond the Ferrari showroom. Check out the iPad app in the video and let us know what you think of Ferrari's latest sales tool.

Ferrari teases more specs on its Enzo successor

On its web site, Ferrari has divulged a little more info about the supercar that will succeed the Ferrari Enzo. The Ferrari magazine reported that everything the Scuderia has learned in Formula One has gone into its soon-to-be-revealed animal, and this latest disclosure shows just how much that's true. We don't know its length or width, but Ferrari says one of the targets for the car was "a reduction in height and wheelbase to match that of the 458 Italia."
Rory Byrne, the Ferrari F1 designer that's been involved in 11 world championships for the team, has spent three years contributing to chassis development. That chassis will be laid up by hand in the company's F1 composites department, each chassis composed of different kinds of carbon fiber and cured in an autoclave, F1 monocoque-style. That's part of where the lighter weight and vastly heightened torsional and beam rigidity versus the Enzo comes from. Just behind the tub - and behind the driver's back - will be the batteries and fuel tank, again, just as on an F1 car.
The cockpit will be personalized to the driver in a way that is rare among road cars, with each seat made-to-measure for the driver and then set in a fixed position in the cabin. The steering wheel and pedal box will move to accommodate pilots. What's more, we're told that "the occupant's feet are at the same level as the driving position." That, and the angle of the seatback, will provide "an extraordinarily racy feeling."

Chris Harris reviews his personal, two-year-old Ferrari FF [w/video]

Here's the kind of take you don't get too often. In fact, it hardly ever happens. Fan favorite Chris Harris has wanted a Ferrari FF since he saw it for the first time, but he couldn't get his bank account to comply with his desires. So he waited a couple of years for the price to come down, and found a specimen he could talk himself - and Ferrari Finance - into: a 2012 in Tour de France Blue with tan leather and 6,000 miles for the 'What, me worry?" price of 160,000 pounds ($249K US). Harris said that after putting 45,000 pounds down, his monthly payment is 1,400 ($2,177 US) pounds per month. He also said, "Sometimes you just have to do stupid things because you want to do stupid things." Five months in, Harris has no regrets, and in the beginning of the review he gets to one of the primary points that makes us fall in love with cars that can never be exploited on public roads: They make you feel equal parts badass and beastly and baronial at every speed. Or as Harris puts it, it's a "frankly ridiculous motorcar." In the best way. Check out his always-compelling take in the video. Related Gallery 2013 Ferrari FF: Review View 35 Photos News Source: Chris Harris on Cars via YouTubeImage Credit: Copyright 2014 Drew Phillips / AOL Ferrari Hatchback Luxury Performance Videos chris harris ferrari ff