2013 California 30 - One Owner on 2040-cars

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Ferrari 250 GT SWB California Spider tops Gooding's Saturday auction at $15.18 million

During the weekend's automotive smorgasbord in Pebble Beach, Ferrari has played a huge roll. Twenty examples of the ultra-rare 250 TR, better known as the Testa Rossa, were prominently on display at the Concours d'Elegance, and the Prancing Horses have been top sellers at many of the auctions. You can chalk up one more on that list with a 1961 Ferrari 250 GT SWB California Spider with a scarce, optional hardtop included going for $15.18 million at Gooding & Company's sale on Saturday night. Ferris Bueller would find it so choice.
In all, the auction house brought in about $60.4 million during the night, and 17 of the cars on the block sold for over $1 million. None of the other cars on Saturday managed quite the stratospheric highs of the California, though. A 1955 Aston Martin DB3S was the second-highest seller at $5.5 million. The next four top vehicles were all Ferraris with final prices ranging between $2.09 million and $2.365 million. Clearly, investors are in love with the Prancing Horse these days.
Check out our gallery, and scroll down to read the auction house's announcement of its top Saturday results.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Evo takes a Ferrari F40 across the Alps

There are many great GTs we'd choose for a romp across the Alps. And Ferrari has made many of them. While we're not sure the hard-core, no-frills F40 would be our top choice for a transalpine journey, we certainly wouldn't turn down the opportunity.
Neither, it seems, could the guys at Evo. So when the British magazine's "secret supercar owner" - who keeps the editorial team stocked with exotic machinery - needed to get his F40 back across the mountains, he handed the keys over to Henry Catchpole, who was good enough to record and recount the experience in this latest behind-the-scenes video.
Needless to say it was a memorable experience, and one worth sharing.