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Watch the Ferrari LaFerrari get put through its paces by Top Gear and Evo
Wed, 30 Apr 2014Do you know what today is? Well, besides being the anniversary of the signing of the Louisiana Purchase (thanks France!), Consumer Protection Day in Thailand and Michael Waltrip's birthday, April 30 marks the expiration of the first of two embargoes on the Ferrari LaFerrari.
That means you're probably going to see quite a bit on Ferrari's hypercar in the coming days. One of the first things we've stumbled across is this video from our friends at Top Gear. Now, this isn't Jeremy, James and Richard playing with the ultra-powerful hybrid (although it's probably only a matter of time before the LaFerrari arrives at Dunsfold), it's the TG magazine crew. It's best to think of the Top Gear video as an appetizer, though.
The main course comes from Evo, which has a far lengthier and more detailed spot, running a full 10 minutes of fun. Dickie Meaden samples the 900-plus-horsepower monster on both the Italian roads and the Fiorano test track. We won't spoil the outcome, so be sure to take a look below for both videos.
Ferrari looking to become even more exclusive
Thu, 09 May 2013While most automakers are clawing and scratching for every possible sale, it sounds like Ferrari is content in losing a few potential customers in the name of better exclusivity and higher profits. Autocar reports that Ferrari chairman Luca di Montezemolo recently stated that the Italian automaker hopes to sell fewer than 7,000 units globally in 2013 compared to last year's tally of 7,318.
As a part of this plan, Ferrari will be slowing its production lines and trying to create a balanced market for its cars in the US, the Middle East, Europe and China - the latter two being the automaker's biggest markets. Montezemolo also said that Ferrari would not be expanding its model lineup with SUVs, sedans or small cars.
Ferrari celebrates at Hong Kong's Asia World Expo
Thu, 24 Oct 2013More than 600 Ferrari models, representing every era of the famed automaker's production, celebrated 30 years of presence in Hong Kong with a gathering at the Asia World Expo this past weekend. The event marked the largest single gathering of Maranello's sports cars ever organized in China. The weekend culminated with Marc Gene, Scuderia Ferrari's test driver, unveiling the new 458 Speciale.
There are only about 1,700 Ferrari owners in China, and they boast an average age of just 35 years. The young clientele in the Asian market often take advantage of Ferrari's 'Tailor Made' bespoke program and they have a growing interest in racing. The automaker says that many will travel to the Mugello circuit in Italy to participate in the final event of the Asia Pacific series of the Ferrari Challenge in a couple weeks.
"I am pleased to be here to celebrate Ferrari's thirty years in Hong Kong, along with so many owners who share our passion and the search for excellence, exclusivity and innovation," said President Luca di Montezemolo. The video shows hundreds of Ferraris, in popular white, yellow and red, being arranged indoors to form the Bauhinia Blakeana, a five-pedal flower that is the characteristic symbol of Hong Kong. Apparently owners of the more exclusive Blu Scozia, Avio Met and Vinaccia colors were asked to park outside. Scroll down below for a video and press release detailing the event.