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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

BMW hires Ferrari chief engineer Fedeli

There's going to be a little bit more Prancing Horse in some future BMWs because the Bavarian brand is hiring Ferrari chief engineer Roberto Fedeli to join the company in November. Fedeli's new position is still somewhat of a mystery though, and he reportedly might be lending his talents to the high performance M division or possibly even Rolls-Royce. When asked by Automotive News Europe, BMW said that it "currently can't say what his role will be."
Regardless of his new job, Fedeli was a big get for BMW because of his strong résumé. He has been with Ferrari since 1988 and led the engineering for the famous Italian automaker's vehicles since 2007. Fedeli tendered his resignation in September at around the same time that chairman Luca di Montezemolo announced his decision to leave the company. However, Ferrari told ANE that there was no connection between the two events.

This is the amazing Christmas wonderland Ferrari builds for kids every year

Granted, when we think of a "Ferrari Christmas Wonderland" our dreams naturally manifest something like a red FF with a bow on the hood and keys on the seat, parked in front of a Fiorano Circuit that's ours for the day. A guy's gotta dream, right?
But, luckily for a lot of beaming children and their grateful, non-selfish parents, Ferrari's gift back to the people of Maranello is far more festive. The Italian automaker clearly pulls out all of the stops for its annual Kids Christmas party to celebrate the season. The event, which sees the Ferrari grounds transformed in to a veritable amusement park in a holiday theme, seems pretty massive of scale and impressive in its detail.
Click through to the video clip below to see what we mean, and pay special attention about two-thirds of the way through, when a special contingent of 'Santas' drop by to say "Boun Natale."