2012 California Low Miles Ferrari Approved Cpo Rosso Corsa Beige Has Warranty on 2040-cars
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Luxury carmakers make way more than just cars
Tue, Feb 24 2015Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding
1960 Ferrari 250 GT sells for over $8 million in record-setting RM auction weekend
Tue, 22 Jan 2013Although the vast majority of eyeballs were tuned to the madness at Barrett-Jackson this past weekend, that televised car auction wasn't the only high-dollar game in Arizona. RM Auctions brought its usual gaggle of exotic wares to the desert, and the car that came out on top sold for much more than Barrett-Jackson's highest sale, the Batmobile.
Coming out on top at RM last weekend was Lot 164, a 1960 Ferrari 250 GT SWB Berlinetta 'Competizione' that sold for a massive $8,140,000 - the buyer could've nearly bought two Barris Batmobiles for that chunk of change. Lot 122, a 1967 Shelby 427 'Semi-Competition' Cobra, stood at $2,007,500 in second place, just in front of Lot 145, a 1967 Ferrari 275 GTB/4, which sold for $1,842,500.
After all said and done, RM reported $36.4 million in sales. That's a record for RM in Arizona, even though the total number of lots for 2013 was reduced significantly. Eight machines cracked the million-dollar mark, and you can see all of them in the press release right down below or peruse all of the auction results here. But first, be sure to scroll through our high-res image gallery of live photos above.
Raikkonen likely to retire from F1 after 2015 [w/poll]
Mon, 07 Jul 2014Though his irreverent demeanor party-goer image might suggest otherwise, make no mistake about it: at 34 years old (and with 37-year-old Mark Webber out of the race), Kimi Raikkonen is the oldest driver in Formula One. He's three months older than Jenson Button, a good year older than his former wingman Felipe Massa, three years ahead of Adrian Sutil and a good decade beyond the latest crop of up-and-comers on the grid. So it's only natural that we should start wondering how much longer he'll stick around, and now we may have our answer.
Speaking with motorsport journalists at the British Grand Prix this past weekend, the 2007 World Champion and winner of 20 grands prix, Raikkonen indicated that the next season will likely be his last. According to numerous racing news outlets, when asked how long he plans to stay on the grid, the famously terse Finn responded: "Until my contract is finished, and then I will probably stop. That is what I think is going to happen."
Kimi was a relatively unknown entity when Sauber gave him his first drive in F1 back in 2001, upon which he finished in the points on his first race. He moved to McLaren the following season, racked his first podium finishes, and took his first win the season after that. He finishes second behind Fernando Alonso the next season, well ahead of the rest of the pack, and switched to Ferrari two seasons later in 2007, winning the world championship on his first season in red. After just three seasons, Ferrari showed him the door and Kimi left F1 entirely, trying his hand at everything from the World Rally Championship to NASCAR. He returned to F1 with Lotus in 2012, and in a rare move for Maranello, was invited back for this season on a two-year contract.