2011 Ferrari California, Red, Tan Leather Interior, on 2040-cars

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Modena opens new Enzo Ferrari museum

Enzo Ferrari was one of the 20th century's racing icons, and on the 116th birthday of its founder, Ferrari opened a lavish new wing of the Enzo Ferrari Museum in Modena, Italy. The new hall is shaped like the hood of a '50s Ferrari racer on the outside and contains a century's worth of the brand's history inside. Ferrari Chairman Luca di Montezemolo and Enzo's son, Piero Ferrari, dedicated the new building on February 18.
The Enzo Ferrari Museum existed previously as two buildings, including Enzo's childhood home and his father's workshop, but the new building was created to display the Prancing Horse's full history. Projectors display images and films of Enzo's like across its walls and floors, and the cars on display represent Ferrari's most important as a driver and constructor over the past century.
The new gallery is meant to compliment the Museo Ferrari in nearby Maranello. Enzo's museum focuses squarely on Ferrari's past, and the other concentrates on brand's present and future, while still displaying some important classic models. Both will be open every day, expect for Christmas and the New Year.

Petrolicious gets super Seventies in a Ferrari Dino 208 GT4

The Ferrari Dino 308 GT4 was the automaker's first sports car with a V8 mounted amidships, and that formula quickly became the Italian automaker's bread and butter. The 308 in the name denotes a 3.0-liter V8, but for the Italian market, where a tax was imposed on cars with engines larger than two liters, Ferrari decided to de-bore the V8 to avoid the tax. Thus the 2.0-liter Dino 208 GT4 was born, and New York resident Bradley Price likes his 1976 model just the way it is.
Price initially was attracted to the Bertone-styled wedge because it "fit into the whole aesthetic of the space age and of the boundless possibility of [the late 1960s and 1970s]," he says in the Petrolicious video, adding that the opening scene of the original The Italian Job struck a chord with him, and the feeling never left. With 170 horsepower on tap, the 208 isn't very quick, but, in his opinion, it has a sweeter song than the bigger V8 and the driver-centric interior is one of his favorites.
Watch Price snake the original wedge through some East Coast back roads in the video below, and, just for kicks, we've also included the opening sequence of The Italian Job.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.