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Ferrari and Apple deepening ties, FF gains Siri integration and standard iPad Minis

The exciting new LaFerrari wasn't all that Ferrari had to announce today at the Geneva Motor Show. Ferrari chairman Luca Di Montezemolo added that the Italian automaker is looking to expand its relationship with Apple in the realm of in-car entertainment, which follows Apple executive Eddy Cue joining the Ferrari board of directors back in November.
According to Bloomberg, Di Montezemolo stated that the Ferrari FF would now come with iPad Minis as a part of the rear-seat entertainment system and Siri integration will be used with the infotainment system. Beyond the FF, though, it isn't clear what type of partnership will blossom between the two most powerful brands on the planet.

A Ferrari SUV? First you'll have to shoot Marchionne

Almost every car company has its own SUV in the range. Porsche added this kind of vehicle almost 15 years ago and it may have saved the company, Bentley decided to join this growing segment launching the Bentayga, and Jaguar is doing the same with the F-Pace. Everyone is trying to get the most from the growing Asian market (China especially) launching models very appreciated over there. But not Ferrari. This is what came out from an earnings call with the Ferrari CEO where analysts asked how he was thinking to reach the goal of selling 7,000 units/year, balancing the slump of 22% of the Chinese market: "I don't think it's going to recover this year," said Marchionne, "but we won't make an SUV. You have to shoot me first." Since the spin off from Fiat Chrysler Automobiles, Ferrari's share price has fallen and this news is not good for investors that expected high profit for 2016. Ferrari has a racing history, and SUVs are not to be part of this history any time soon; the image of the Prancing Horse would come out damaged from this choice and Marchionne seems to know it very well. Related Video: Image Credit: Ferrari Ferrari Crossover SUV Sergio Marchionne open road

Ferrari 400 Superamerica leads $60M RM Sotheby's sale at Amelia Island [w/video]

Just last month, two of the most venerated auction houses came together under one roof. And this past weekend, the newly christened RM Sotheby's held its first event at the Amelia Island Concours d'Elegance, selling a record $60 million worth of classic automobiles. The event's highlight was surely the gorgeous 1960 Ferrari 400 Superamerica SWB Cabriolet pictured above. Resplendent in dark green over a red leather interior, this particular Superamerica set a record for that model when it sold for $6.38 million, with proceeds going towards a children's education charity. That price far outstrips the record $4 million that Gooding & Co. got for that sleek white Aerodinamico coupe in Scottsdale earlier this year. Among the other seven-figure items were of course some other Ferraris, including a rare '72 Daytona Spider that went for $3.3 million, along with a smattering of Jaguars, Mercedes, Alfas, Lamborghinis and Bugattis. A rare 2007 Ferrari 599 GTB Fiorano with a manual transmission sold for nearly triple its estimate at $682,000, and the Daytona-winning, Castrol-liveried 1988 Jaguar XJR-9 sold for over $2 million. Of course RM Sotheby's wasn't the only company holding an auction during the Florida concours. But as the event's official auction house, it brought in more than all the other participating auctioneers combined, setting a record for Amelia Island in the process. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.