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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Miami Vice Ferrari Testarossa headed to auction

Push up the sleeves on your suit jacket, get your favorite pastel T-shirt out of the closet and put on those Wayfarers for a trip to Monterey Car Week on the California coast. One of the 1986 Ferrari Testarossa hero cars from the hit '80s show Miami Vice is heading across the auction block there on Aug. 15. Even if you have no interest looking like Sonny Crockett, this is still a beautiful Prancing Horse. The story behind the Ferraris on Miami Vice is just as entertaining as the show. For the first two seasons, Don Johnson's Sonny Crockett drove a black Daytona Spyder, but in reality it was a C3 Corvette underneath. Ferrari reportedly threatened to sue the replica maker, and a compromise was worked out to cease production in exchange for two Testarossas. Originally black, they were repainted in white to pop better in night scenes. Mecum's example is part of that duo. Beyond the TV connection, this Testarossa is one of the early examples with the side mirror on a stalk that's perched high on the A-pillar. It still packs a 4.9-liter, 390-horsepower flat-12 engine paired with a five-speed, gated manual gearbox with a recent $8,000-engine-out service. Inside, there's cream leather and even a car phone that's period correct. This example is quoted with just 16,124 miles and authentication by Ferrari North America and Ferrari Classiche. Late last year, another white Testarossa showed up on eBay claiming to be one of the Miami Vice hero cars. The seller was asking for a $1.75-million Buy-It-Now for that one. It will be interesting to see how Mecum's Ferrari performs on the auction block in Monterey. "MIAMI VICE" HERO CAR SPEEDS INTO MECUM AUCTIONS MONTEREY 2015 Iconic 1986 Ferrari Testarossa to be offered at The Mecum Daytime Auction Aug. 15 WALWORTH, Wis. – July 7, 2015 – The star of the '80s-era television series "Miami Vice" is coming to the Mecum Daytime Auction in Monterey this Aug. 13-15. No, not Sonny Crockett and Ricardo Tubbs—the flashy detectives played by Don Johnson and Philip Michael Thomas who fought episode-after-episode against the seedy underworld of Miami—but their 1986 Ferrari Testarossa. This iconic supercar with its signature side strakes was one of the quintessential poster cars that found itself plastered on many a teenager's bedroom wall in the 1980s, and it will now be offered for sale at the Hyatt Regency Monterey Hotel and Spa – Del Monte Golf Course this Aug. 15.

See what the Chevy C7 ZR1 may be benchmarked against

One of the greatest things every Corvette has had going for it, and also one of the most re-used arguments against it, is its price-to-performance equation - long before the Nissan GT-R became the de facto Porsche 911 comparator the Corvette spent decades as Exhibit A. Depending on which side of the argument you stressed, supporters crowed about how much performance you got for how (comparatively) little, detractors carped on how little you got everywhere else in the bargain.
It appears Chevrolet is working as hard as ever to render the argument meaningless. Spy shooters at KGP captured a convocation of European birds of prey leaving the General Motors test center, and aimed at benchmarking the C7 Corvette ZR1. The road train comprised of two C7 Corvette Stingrays, a 2013 Corvette ZR1, McLaren MP4-12C, Ferrari 458 Italia, Audi R8 V10 Spyder and Porsche 911 Carrera S and it was last seen heading down the same kinked-up back roads used to hone the Corvette Stingray.
The C7-series ZR1 and its possible 700 horsepower are still a ways off. If it really is being positioned to compete with the celestial exotica in the testing group, could it be the first Corvette to regularly be the first answer to the question "Cost no object, which would would you rather have?"