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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Faraday Future Hires Ferrari Exec. | Autoblog Minute

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Twin LaFerraris roar around Fiorano

What could possibly be better than a Ferrari LaFerrari running at full clip on the Italian brand's Fiorano test track? The answer is obviously two LaFerraris, both doing hot laps. So far as we know, this is the first time we've had an unadulterated listen - outside of the car, that is - to the latest Ferrari hypercar when it's being ran hard. There's no voiceover or music, just that righteous, hybridized V12.
We're told that the first LaFerrari, without camo, is a production model, while the other car is said to be testing a different exhaust setup. It sounds slightly different, and according to the videographer, it was noticeably louder than the production car. Take a look below for the full 2:48 of Italian V12 noise.