2011 Ferrari Approved Cpo California, Grigio Silverstone/nero on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Ferrari F12 TdF, Tesla Autopilot, Fiat Leadership Change | Autoblog Minute

Ferrari unleashes the F12 TdF, Model S owners get an exciting announcement from Tesla, and Fiat North America undergoes a leadership change. Senior editor Greg Migliore reports on this edition of the Autoblog Minute Weekly Recap. Ferrari Fiat Tesla Autoblog Minute Videos Original Video ferrari f12 tdf

Ferrari FF coupe plans found in European patent application

The FF is quite a departure for Ferrari - it's the company's first hatchback and all-wheel-drive vehicle - so it isn't surprising that it rubs some people the wrong way, even if the car itself is very good. Well, judging from these patent drawings of what looks like a FF coupe filed with the Office for Harmonization in the Internal Market (OHIM), Ferrari has plans to build one.
We're not sure if Ferrari is planning a production run, however, and it's very possible this is a one-off special being built for a very rich customer, a la Eric Clapton and his 458 Italia. Patent drawings of Clapton's special 458 were filed with OHIM before it was finished, as well.
We think the regular FF is a good-looking car as is, but would welcome a coupe version if it looked like the one in these drawings. It could be a great alternative to the F12 Berlinetta for people who want all-wheel drive and a lower profile.