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Will this 1966 Ferrari three-seater surpass $20M at Pebble Beach auction?

With a week of lavish automotive events coming up centered around the Pebble Beach Concours d'Elegance in August, some of the highest profile auto auctions in the world are about to take place. Hearing about Ferrari Testa Rossas and 250 GTOs going for tens of millions of dollars during these events is commonplace, but Gooding & Company is bringing a unique Prancing Horse to sell in California that could be a record-breaker for the company.
The car in question is the drop-dead gorgeous 1966 Ferrari 365 P Berlinetta Speciale with just 7,900 kilometers (4,910 miles) on the clock that's pictured above, and it checks all of the boxes to make it incredibly desirable. First off, just look at it. The flowing lines and giant, tinted moonroof really make this Ferrari a head-turner. Inside, it has the distinctive feature of three seats with the driver slightly forward in the middle, kind of like the McLaren F1. And what a view from behind the wheel with all of the expansive glass in front of and above the driver. According to the auction listing, Pininfarina displayed the Speciale at a variety of international motor shows in 1966 and 1967.
If the looks aren't enough, then the provenance puts this Ferrari over the top, for sure. Underneath those gorgeous lines is the chassis from a Ferrari 365 P2 endurance racer. The sale claims that this was the first mid-engine, Ferrari 12-cylinder model created from the start as a road car. After touring with Pininfarina, it went to Luigi Chinetti, the first man to sell a Prancing Horse in the US and the boss of the company's North American Racing Team. He sold it twice, but the Speciale has been in the hands of the Chinetti since 1969.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

The List #0125: Visit the birthplace of Ferrari

Jessi and Patrick travel to Italy to visit the literal and figurative birthplace of Ferrari, one of the world's most storied automakers. The duo tours the Italian countryside in an all-wheel-drive Ferrari FF, making stops at Museo Ferrari in Maranello and in the founder's hometown of Modena. Join our hosts as they check "Visit The Birthplace of Ferrari" off of their list. Have an RSS feed? Click here to add The List. Click here to subscribe to The List in iTunes. Click here to learn more about our hosts, Jessi and Patrick. Related Gallery 2015 Ferrari FF View 12 Photos Ferrari Performance The List Videos ferrari ff maranello the-list modena