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Ferrari might bring back the Dino, says Sergio

Dino: It's one of the most evocative, though long-dormant nameplates in automotive history. Coined after Ferrari founder Enzo's son, the badge was on a series of smaller and more affordable mid-engined sports cars produced between 1968 and 1976. And now Ferrari's boss says it could come back on the rump of an all-new Ferrari/Dino model. "It's a when not an if," says Sergio Marchionne, chief executive of Fiat Chrysler Automobiles, majority owner of the Italian sports car maker. "We know that it [Dino] is an under-used resource, but that's why we need to get it right." He agrees that a Dino model could have around 500 horsepower, be smaller and lighter than the mid-engine, V8-powered 488, and could even have a V6 engine just like the original Dinos. Ferrari collaborated on the development of the V6 engine design for Maserati and forthcoming Alfa Romeo models. A future Dino-badged model could share the same mill. "The six-cylinder response has been positive," says the CEO. Just don't go thinking that such a car would be a cheaper Ferrari. Marchionne is adamant that a Dino would not be seen as, or indeed be, a budget Ferrari. But there is the possibility that Dino could be launched as a standalone brand, just as it was at one time in the Seventies. "You don't screw around with the interests of your customers," says Marchionne, admitting he hated the Porsche Boxster model because it was seen as a cheap Porsche. Dino was originally created to compete with Porsche's 911. Enzo reasoned that he didn't want to reduce the price of his more expensive models to compete with the more affordable German sports car. Ferrari could do good business in a lower-priced arena, but Marchionne is clear that he wouldn't chase sales at the expense of the brand. "I would never try to sell another 500 cars at the expense of the Ferrari name," he says. Related Video: Image Credit: Winfried Rothermel / AP Design/Style Ferrari Supercars Sergio Marchionne ferrari dino

BMW hires Ferrari chief engineer Fedeli

There's going to be a little bit more Prancing Horse in some future BMWs because the Bavarian brand is hiring Ferrari chief engineer Roberto Fedeli to join the company in November. Fedeli's new position is still somewhat of a mystery though, and he reportedly might be lending his talents to the high performance M division or possibly even Rolls-Royce. When asked by Automotive News Europe, BMW said that it "currently can't say what his role will be."
Regardless of his new job, Fedeli was a big get for BMW because of his strong résumé. He has been with Ferrari since 1988 and led the engineering for the famous Italian automaker's vehicles since 2007. Fedeli tendered his resignation in September at around the same time that chairman Luca di Montezemolo announced his decision to leave the company. However, Ferrari told ANE that there was no connection between the two events.

Will Ford's SUV blitz include the Bronco?

Ford announced this week it will add four sport-utility vehicles in the next four years, an ambitious bet on a segment the industry once shunned. This led to wild speculation about what form these utes will take. Here's what we know: They will be new nameplates, and Ford is thinking globally. That means at least one might not be a product with US intent. They will also be in segments where the company does not currently compete, Ford said. The Blue Oval isn't specifying exactly what's it's doing, so here are some of our theories. We think one will be called the Bronco, which is great news for enthusiasts. We hope it follows the Mustang playbook with some heritage styling, but a thoroughly modern execution. Ford needs an off-road Jeep Wrangler-fighter. Fuel prices are low and it's been 22 years since the infamous O.J. Simpson white Bronco chase. This is the best chance Ford will ever have to bring back this iconic name. Our man on the ground at the Chicago Auto show, Sebastian Blanco, reported that Ford sales and marketing vice president Mark LaNeve said a "mini utility" will also be one of the utes. This could be primarily an overseas play. We've also seen lots of spy shots of the EcoSport, a small crossover that Ford sells in India and other overseas markets, being tested on American roads. That is an existing nameplate. Maybe Ford adds a small ute related to the EcoSport in the United States, but calls it something else. We think Lincoln gets a three-row SUV out of the deal. It could slot between the MKX, which was new last year, and the Navigator. Lincoln is leaving money on the table by not being in this segment. The platform could be used for a Ford at some point, too. The Blue Oval brand does actually have a tweener three-row vehicle, the Flex, but this chassis might underpin a replacement. Or maybe Ford makes one of these a hybrid. The company laid out ambitious plans in December to ramp up its electrification strategy, something that could mean a dedicated hybrid SUV (Kia unveiled one of those right after LaNeve's speech in Chicago). It's also possible hybrid technology will be integrated into this new portfolio. The Escape used to have a hybrid sibling. Whatever form they ultimately take, Ford is betting heavily on SUVs. The company thinks they are what Baby Boomers and Millenials want and expects the segment will continue to grow. It's important to note: this will be a diversified strategy.