2010 Ferrari California! Cruise Control! Nav! Rearcam!! on 2040-cars

Auto blog

Ferrari patent suggests one-off SP FFX

You remember that batch of patent drawings we brought you a couple of weeks ago showing an unspecified Ferrari coupe? The interwebs were ablaze in speculation over what the car depicted could be, and we've been watching them all until we landed on the one that seems to make the most sense.
While some speculated that this could be a new California, updated to look more like the F12 and FF, our friends over at Jalopnik suggest, with sound reason, that what we're actually looking at is what we figured in the first place: that this is a one-off FF-based coupe being built for a private customer.
Perhaps the single biggest indicator doesn't lie in the drawings themselves, but the detail that everyone else seemed to have missed: at the same time as these drawings were submitted, Ferrari filed for another patent with the Italian government for the name SP FFX and the logo pictured above.

Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Race Recap: 2014 Singapore Grand Prix is back-to-front

To paraphrase Guy Fawkes, 'Remember, remember the twenty-first of September.' That's the day the 2014 Formula One Championship took another big turn - and at one of the year's least interesting races, traditionally - putting Lewis Hamilton back at the top of the standings. Not only that, it did so by borrowing the template from the British Grand Prix this year: put Hamilton in front, retire Nico Rosberg.
It was close until then, though, Hamilton lining up on pole for Mercedes AMG Petronas just seven thousandths of a second ahead of Rosberg. Daniel Ricciardo, the year's greatest opportunist, took third ahead of his teammate Sebastian Vettel in the Infiniti Red Bull Racing, followed by Fernando Alonso in fifth for Ferrari. The Williams' looked like they'd be in trouble on Friday, but as usual they dredged up some pace on Saturday, Felipe Massa taking sixth ahead of Kimi Räikkönen in the second Ferrari, the second Williams of Valtteri Bottas in eighth. Kevin Magnussen saved a little bit of face for McLaren in ninth, and Daniil Kvyat did another solid job to line up tenth in his Toro Rosso.
Before it even started, the race wouldn't look the same.