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What's the smarter investment, Ferrari stock or a Ferrari?

Fiat Chrysler Automobiles is gearing up to spin Ferrari off into its own company, and float some of its shares on the stock market. But buying and trading in Ferrari stock could face a rather unlikely competitor from within. As Bloomberg points out, the values held by classic Ferraris keeps going up, and by no small margin. Even something as relatively humble as the 80s-era Testarossa, for example, has nearly doubled in value over the past year alone. Meanwhile the value of some models – particularly those built in the 1950s, 60s, and 70s – have skyrocketed nearly seven-fold since 2006. Just look at the 250 GTO, one of the most coveted of classic Ferraris among collectors: not taking inflation into account, they were worth thousands in the late 60s, were already selling for hundreds of thousands in the 1980s, and by now are trading hands – on the rare occasion when they do trade hands – for tens of millions. One sold in 2004 for $10 million, and another in 2013 for over $50 million. Those kinds of increases can make a vintage Ferrari seem like a sound investment. That might make it difficult for Ferrari's stock to compete. The company hopes investors will view it as a luxury goods manufacturer along the likes of Prada, Hermes, or Louis Vuitton Moet Hennessy, the stocks of which tend to increase in value at a greater rate than those of most automakers. But even the best of those luxury stocks have merely doubled in value since 2006, compared to the aforementioned seven-fold increase enjoyed by some classic Ferraris over the same period. Add to that the prospect of actually getting to enjoy owning a classic Ferrari – albeit at the risk of damaging it and hindering its value – and the idea of investing in Maranello's products instead of its stock can seem like a much more enticing prospect. Related Video:

Ferrari confirms Vettel in, Alonso out

For the past several months, a big shift on the Formula One grid has been rumored for next season, but with a big piece of the puzzle now confirmed, much of the speculation can end. Ferrari has announced that it is parting company with Fernando Alonso and bringing in Sebastian Vettel to take his place. The move is a big one for both drivers – each multiple World Champions in their own right – who have lead their respective teams for half a decade now, Alonso coming second in the championship three times with Ferrari, and Vettel having scored four consecutive titles with Red Bull. Vettel has long been a personal protege of former Ferrari driver Michael Schumacher, having won his first grand prix in a Ferrari-powered Toro Rosso at Monza in 2008. Now confirmed by the Scuderia for a three-year deal, Vettel will be driving next season alongside Kimi Raikkonen, who won the title for Ferrari in 2007. That was the same year in which Alonso last drove for McLaren, the team for which he's all but confirmed to be driving next season. The announcement from Woking reportedly hinges on the team's decision over who will drive alongside him, between Jenson Button, Kevin Magnussen or another driver altogether. The confirmation from Ferrari does, however, put to rest wild rumors that the series would move to three-car teams and that Maranello would field Alonso as well as Vettel and Raikkonen. Welcome Sebastian – Vettel and Raikkonen 2015 driver pairing Maranello, 20 November 2014 – Scuderia Ferrari announces that it has reached an agreement of three years duration with Sebastian Vettel, who will drive for the team as from the 2015 season. The driver line-up next season will consist of Kimi Raikkonen and Sebastian Vettel. "Scuderia Ferrari has decided to put its faith in the youngest multiple champion in the history of Formula 1" – commented Scuderia Ferrari Team Principal, Marco Mattiacci. "In Formula 1 terms, Sebastian Vettel is a unique combination of youthfulness and experience and he brings with him that sense of team spirit which will prove invaluable when, together with Kimi, they tackle the challenges awaiting us, as we aim to be front runners again as soon as possible.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.