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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

2016 Ferrari 488 GTB First Drive

After The Last Supper, Leonardo Da Vinci painted the Mona Lisa, after recording their first album, Iggy and the Stooges released the brilliant Fun House. Not every second creative attempt has to bomb like The Strokes' second, Room On Fire, and not every new car model has to be heavier and uglier like the Mustang II. Or at least that was the hope as I arrived in Italy for the launch of the 2016 Ferrari 488 GTB (Gran Turismo Berlinetta, if you're wondering). The new car traces its lineage back through 40 years of mid-engined V8 supercars, one that started with the 1975 308 GTB that replaced the V6 Dino series. But the 488 is also the follow-up to the 458 Italia, which is generally considered to be the zenith of all things Ferrari. With sublime handling and a yowling V8 that made you question how fast you could really travel on public roads, the Italia was an Italian missile wrapped in voluptuous aluminum. When the 488 GTB debuted at the Geneva Motor Show in March, the portents weren't good. As well as having fewer curves and a turbo engine, trouble was brewing inside the stronghold. Last fall, Fiat Chrysler Automobiles (FCA) chairmain Sergio Marchionne sacked Ferrari president Luca de Montezemolo. And Marchionne's plan to sell 10 percent of Ferrari on the stock market raises fears of hedge fund guys calling the shots at this archetypal Italian sports car maker. What's more, there's already talk of increasing annual production from the current cap of 7,000 units to 10,000. But back to the 488 GTB. The new car is based on the same aluminum underbody as the 458, but with less dramatic looks. The source of those looks is not the design department, however. "We gave them [the design department] the shape...they started with that shape." explained Matteo Biancalana, Ferrari's aerodynamics chief. So wind tunnel data penned the GTB's lines, mainly because of an ambitious target to achieve 50 percent more downforce than the outgoing model with no increase in aerodynamic drag. "We had to touch every millimetre of the car apart from the carried-over roof," says Biancalana. The front grille channels air through the radiators, cools the brakes and denies air access to the underbody, which consequently develops low pressure areas that suck the car to the road. There's a moveable spoiler under the body at the rear to reduce drag at high speed in a straight line.

Ferrari launches 488 GTB configurator

Though it may not be as expensive as, say, a Pagani or Bugatti, the bottom line is that most of us will never be able to afford buying a new Ferrari. And most of those who can would probably get one already consigned to a dealer rather than wait on the list. But we can certainly dream. That's where configuration utilities come in, and Ferrari has just added the new 488 GTB to its online customization tool. The system demonstrates just how deeply customers can specify every detail on their new Prancing Horse, from the exterior paint and interior upholstery down to the tiniest detail. Ferrari's lets you choose the color of the brake calipers, the amount of carbon-fiber trim inside and out, the stitching on the leather seats, the color of the carpets and the seat belts. You can even play with the height of the sun in the sky to see how your choices would stand up to the changing light of day. Play around with it first-hand and you'll see, there's really no reason any two should ever have to roll out of Maranello alike. Related Video: