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Auto blog
Ferrari threatening to fine journalists $69,000 for breaking LaFerrari embargo?
Tue, 22 Apr 2014In automotive journalism, we deal with embargoes on a regular basis. For the uninitiated, these are agreements between publications like Autoblog and manufacturers. While news embargoes (where pubs are provided with information and images and agree to hold until a predetermined date) are fairly common, today, we're focusing on drive embargoes. These are what we generally end up signing when we attend a vehicle launch. Generally, these are in the media's best interest. As drive programs are spread out over a week or two with multiple different "waves" of media, drive embargoes put the biggest and smallest publications on level footing when it comes to publishing reviews.
According to a report from Autocar's Steve Sutcliffe, Ferrari has taken its drive embargo for the LaFerrari hypercar a bit too far. See, initial reviews from the few publications that attended the drive event for the hybrid-powered monster can hit the newsstand or internet on April 30. Originally, syndicated stories - those sold by freelancers or publications to other outlets - couldn't be published until May 12. These syndicated reviews are big money for larger magazines and, in the case of freelance journalists, are a primary source of revenue. Inexplicably, though, Ferrari has pushed the syndication embargo back to May 26, which is bad news for everyone involved (aside from Ferrari).
This could have been nothing more than an annoyance. The stories would still get sold (although it might be for a bit less coin, considering the initial reviews will be nearly a month old) and you'll still be bombarded by reviews of the LaFerrari not once, but twice, just as Ferrari planned.
Ferrari to be spun off from Fiat Chrysler
Wed, 29 Oct 2014The recently merged Fiat Chrysler Automobiles empire has ambitious plans for growth, and it's going to need some big bucks in its coffers in order to enact them. Part of that cash injection is coming from the floating of its IPO on the New York Stock Exchange, but now FCA has announced a further capital campaign to be based on the enormous asset that is Ferrari.
FCA's board of directors has just approved the separation of Ferrari from the rest of the group as a separate entity. Once that separation is complete, Ferrari will put 10 percent of its shares on the stock market "in the United States and possibly a European exchange" as well.
This isn't the first time that the idea of a Ferrari IPO has been raised. Sergio Marchionne, chief executive of Chrysler, Fiat and Ferrari (pictured above), first raised the idea four years ago. Former Ferrari chairman Luca di Montezemolo nixed the idea, but now that he's been discharged, it appears there's nothing to get in the way of Marchionne's desires.
F1 driver underestimates talent needed for wet-weather burnout
Sun, 21 Jul 2013Whoops. That's a word nobody wants to hear in racing, and that's especially true in Formula 1, where the cars cost untold millions to design, develop, build and operate. In other words, just about any 'whoops' is an expensive 'whoops.'
Kamui Kobayashi, who made his F1 debut in 2009 driving for Toyota, has always been known as a bit of a wild card in the sport. He is notoriously difficult to pass, driving as he does with seemingly reckless abandon, and he's not afraid to get tangled up with the world's best drivers in the world's fastest race cars.
That brash attitude sometimes serves him well. Other times... well, not so much. See what happens with Kobayashi tries to show off in a Ferrari F1 car for fans on a wet track in Moscow in the twin videos below.