2017 Ferrari California T on 2040-cars

Auto blog

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Race Recap: 2014 Malaysian F1 Grand Prix [spoilers]

The Malaysian Grand Prix is always one of the jokers on the Formula One calendar: you know it's going to rain during the weekend, but you don't know when. This year it began during qualifying, the dammed up clouds over the Sepang track dumping their reservoirs just before Q1 and causing a 50-minute delay.
The conditions helped Infiniti Red Bull Racing close the gap on Mercedes AMG Petronas and split the Silver Arrows cars, Sebastian Vettel lining up in second on the grid behind pole-sitter Lewis Hamilton, ahead of Nico Rosberg. Fernando Alonso recovered from a suspension-damaging incident with Toro Rosso driver Daniil Kyvat to take fourth, followed by the second Red Bull of Daniel Ricciardo in fifth, then the off-form Kimi Räikkönen in sixth in the second Ferrari, Nico Hülkenberg in the Force India, star rookie Kevin Magnussen in the first McLaren ahead of Jean-Eric Vergne in the Toro Rosso, and Jenson Button in the second McLaren finishing up the top ten.
After that, though, the clouds decided they were done with F1. Save a few drop at the final corners during the race, the track stayed completely dry. And except for the beginning and the end, for the most part, so was the race.

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.