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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari LaFerrari Spider reportedly debuts privately

If the Porsche 918 Spyder didn't fulfill your dream of open top motoring in a hybrid hypercar, look for Ferrari to publicly debut a topless version of the LaFerrari (standard version above) in the near future. The Facebook page for Automotive Passion (D. Benoit) asserts the LaFerrari Spider is finally on the way and backs up the claim with a photo of a carbon-fiber box that bears the vehicle's sharp silhouette (below). Motor1 claims that Ferrari plans to build 150 to 200 examples of the LaFerrari Spider, which is less than half of the 499 coupes, and customers already snapped them all up. The Prancing Horse is reportedly charging a hefty premium over the hardtop's $1.4-million price tag for the droptop. Given the coupe's sales success, we are surprised Ferrari didn't take the LaFerrari's roof off even sooner, and rumors about the Spider go back to at least 2014. The removable top might add a few pounds, but the 949-horsepower 6.3-liter hybrid V12 should still be plenty to hustle the hypercar around. Ferrari debuted the LaFerrari Spider at a private event, according to Motor1. Showing the hypercar suggests development in nearing completion, so expect a public debut and official info sometime this year. Ferrari is bringing out LaFerrari Spider!© Private #laferrari #spider #laferrarispider #ferrari Posted by Automotive Passion (D. Benoit) on Friday, March 4, 2016 Related Video:

Ferrari 458 Speciale with aftermarket exhaust screams

Take an already amazing Ferrari 458 Speciale, add an aftermarket exhaust capable of shooting flames, and unleash the coupe in a tunnel to maximize its sonic glory. This video uses that simple formula, and the result sounds spectacular. According to the YouTube description, the Ferrari has a system from the company Frequency Intelligent Exhaust, and the new pipes make the high-revving V8 scream. The little jets of flame that come out the back only sweeten the experience. The video lets you hear these wonderful pipes while the 458 is stationary and on the move. From inside, the sound is surprisingly subdued when the driver doesn't have the throttle against the floor. It seems like you could actually cruise around without needing earplugs but still enjoy the superb noise when desired. Related Video: