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1962 Ferrari 250 GTO hits record $38 million sale at Bonhams' Monterey auction

This weekend's Pebble Beach Concours d'Elegrance brings together some of the rarest and most expensive automobiles in the world onto a tiny peninsula in California jutting out into the Pacific Ocean. But this year, there has been one vehicle on everyone's lips - a 1962 Ferrari 250 GTO. Bonhams put up this incredibly rare Prancing Horse at no reserve for its auction at the Quail Lodge, meaning it could have sold for just a dollar. It didn't though, this ex-Jo Schlesser owned Ferrari sold for a staggering $38.115 million. That makes it the most expensive car ever sold at auction, beating out Bonhams' sale of a Mercedes W196R last year for $29.65 million.
Ferrari only built 39 of these racers, and they have been million-dollar cars for years. One reportedly sold privately for $52 million last year, and one built for Stirling Moss went for $35 million privately in 2012.
While the spectacle of seeing a 250 GTO drive across the auction block with no reserve and then set a record price was certainly amazing, it wasn't the only rare Ferrari up for sale during the evening. Bonhams also handpicked some of the most collectible Ferraris in the world and brought them to the stage. The ten cars included a 1962 250 GT Short-Wheelbase Speciale Aerodinamica that went for $6.875 million, a 1953 250 Mille Miglia Berlinetta driven to racing victory by Phil Hill for $7.26 million and even a 1978 312 T3 Formula One car for $2.31 million. All told, the group of them sold for $65.945 million.

Heads continue to roll at Scuderia Ferrari

It's a year of restructuring at Ferrari – especially when it comes to the Formula One department. Dissatisfied with the team's performance of late, parent company Fiat fired Ferrari's chairman, replaced its team principal twice and brought in another multiple world champion to replace the one it already had. But that's not the end of it. Under the direction of new chairman Sergio Marchionne and team principal Maurizio Arrivabene, the Maranello-based outfit is undergoing a purge in its ranks. Ferrari has fired its veteran engineering director Pat Fry (pictured above at left), its chief designer Nicolas Tombazis (center) and its tire guru Hirohide Hamashima (whom the team picked up shortly after Bridgestone left the sport, not pictured). In their places, Ferrari has named appropriate replacements, and has shuffled some additional staff around. F1 journalist Alberto Antonini, for example, has taken over the press office from Renato Bisignani who will now run the Scuderia's new commercial department. More vital, however, is James Allison, a longtime F1 engineer who previously worked for Ferrari for five years and returned from Lotus last year to take up position as the team's new technical director – too late to influence last season's chassis but now charged with developing next year's. Whether the radical reshuffling of its staff will be enough to reverse the team's fortunes, nobody can say for certain at this point. But without a single grand prix victory this past season, things can hardly get any worse for what historically has been the most victorious team in all of motorsport. The Scuderia Ferrari has been reorganized Maranello, 16 December – Within a few days from his arrival Maurizio Arrivabene, Managing Director of Ferrari's Gestione Sportiva and Team Principal of Scuderia Ferrari, has restructured his team with a flatter structure and clear assignment of responsibilities. James Allison is the Technical Director with two Italian engineers and home grown Scuderia talent reporting to him: Chief Designer Simone Resta and Power Unit Director Mattia Binotto, the latter will be supported by Chief Designer Power Unit Lorenzo Sassi, among others. Furthermore James Allison will direct track engineering activities ad interim.

Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.