2012 Ferrari California Base Convertible 2-door 4.3l on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Ferrari F12 Berlinetta takes home 2014 Robb Report Car of the Year [w/video]

In what is being called an "unprecedented landslide decision," those who have the right to cast votes have anointed the Ferrari F12 Berlinetta as the 2014 Robb Report Car of the Year. Standout features that have helped the Ferrari earn such a runaway victory include its 0-60 blast of 3.1 seconds, its 211-mile-per-hour top speed and the exhaust note of its 731-horsepower V12 engine.
After being driven by a team of journalists and 100 or so members of the private Robb Report Club, the grand tourer beat out a total of 13 contenders that included the Audi R8 V10 Plus, Lamborghini Aventador LP700-4 Roadster, Aston Martin Vanquish Volante, Bentley Continental Flying Spur, Jaguar F-Type V8 S, Chevrolet Corvette Stingray Coupe, Maserati Quattroporte GTS and Dodge SRT Viper GTS.
This is the 21st year that Robb Report has selected a Car of the Year. Scroll down below for the official announcement and video, and feel free to read more about the F12 Berlinetta and some of its worthwhile competitors over at Robb Report.

Former Dolphin Richie Incognito takes a bat to his own Ferrari [w/video]

Richie Incognito, the former Miami Dolphin's offensive lineman, reportedly vandalized his own new Ferrari FF with a baseball bat on Wednesday, in a story that is just the latest bizarre event to befall the professional football player.
Initial reports indicated that Incognito's car was vandalized and, weirdly, covered in t-shirts bearing the player's name. Following those reports, though, Incognito then told police that he attacked the black FF, although we're still unsure as of why.
Incognito has been in the news of late, following reports from the Miami Dolphins regarding his hazing of teammate Jonathan Martin. As for the Ferrari, damage seems rather light considering it was attacked with a bat by a 320-pound NFL offensive lineman. There are some dings and dents in the hood, and there's a piece of bat lodged in the grille, but beyond that, it looks like this FF will live to drive another day. Scroll below to watch a brief video report on the supercar beatdown.