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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Xcar goes analog with the Ferrari F40

We will forever be in love with the Ferrari F40. From its blunt-force appearance to its 2.9-liter twin-turbocharged V8 engine living and breathing perilously close to the driver's head, the F40, the last model designed and built with input from Enzo Ferrari himself, has been and likely always will be the Ferrari of Ferraris for automotive enthusiasts who grew up in the 1980s.
All of this raises an interesting question: is the Ferrari F40 the best supercar of all time? A case can certainly be made, and after watching - and, just as importantly, listening to - all 17 minutes of blood-red Italian glory from Xcar, you're going to have to try long and hard to convince us that anything could be sweeter than this particular Prancing Horse.
Watch the video above, aptly titled Analogue Animal. You owe it to yourself. So go ahead, sit back, turn up your speakers and click play.

Ferrari patent suggests one-off SP FFX

You remember that batch of patent drawings we brought you a couple of weeks ago showing an unspecified Ferrari coupe? The interwebs were ablaze in speculation over what the car depicted could be, and we've been watching them all until we landed on the one that seems to make the most sense.
While some speculated that this could be a new California, updated to look more like the F12 and FF, our friends over at Jalopnik suggest, with sound reason, that what we're actually looking at is what we figured in the first place: that this is a one-off FF-based coupe being built for a private customer.
Perhaps the single biggest indicator doesn't lie in the drawings themselves, but the detail that everyone else seemed to have missed: at the same time as these drawings were submitted, Ferrari filed for another patent with the Italian government for the name SP FFX and the logo pictured above.