Ferrari 599, Immaculate, Custom Wheels, Carbon Interior on 2040-cars

Auto blog

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Pininfarina Ferrari Sergio updated for very limited production [w/video]

We first met the Pininfarina Sergio concept at the 2013 Geneva Motor Show. And while we figured it'd just be a purely conceptual creation, the Italian design house, in collaboration with Ferrari, have worked to bring it into production, albeit with a very, very, very limited run. The road-going version of the car, now called the Pininfarina Ferrari Sergio, makes its debut here at the 2015 Geneva Motor Show, with things like, you know, a windscreen, and other necessary elements for use on the road. The car is meant to commemorate the 60th anniversary of Pininfarina working with Ferrari, and only six examples will be produced for private customers. With the Prancing Horse tie-in, it'll come as no surprise to learn that the Sergio is based on the 458 Spider, though we aren't sure if we like the custom Pininfarina body work as much as the standard Ferrari on which its based. Still, it's a unique creation, and you can check it out for yourself in the gallery above. Featured Gallery Pininfarina Ferrari Sergio: Geneva 2015 View 15 Photos Image Credit: Live photos copyright 2015 Drew Phillips / AOL Geneva Motor Show Ferrari Convertible Performance Videos 2015 Geneva Motor Show pininfarina sergio

$11.55 million 1964 Ferrari 250 LM highlights RM Auctions' first night in Monterey

Some of the biggest auto auctions of the year are held during the weekend of the Pebble Beach Concours d'Elegance. Millionaires gather in hopes of outbidding their contemporaries for incredibly rare cars. As Bonhams' record sale on Thursday of a 1962 Ferrari 250 GTO for $38 million showed, these days the world's most expensive vehicles are found at auctions, often with a prancing horse on the nose.
RM Auctions' Friday sale reinforced this even more when a 1964 Ferrari 250 LM topped the evening by bringing in $11.55 million, after the 10 percent commission. It wasn't the only million-dollar vehicle of the event, though. A 1965 Ford GT40 Roadster Prototype garnered $6.93 million, and a 1966 Shelby Cobra 427 brought $1.705 million. Even a classic 1948 Tucker 48 had a final price of $1.57 million.
Surprisingly, some rather new cars actually brought in quite big money, too. A 2013 Bugatti Veyron 16.4 Vitesse Le Ciel Californien sold for $2.42 million, and a 2006 Ford GT with just 13 miles sold for $407,000.