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What's the smarter investment, Ferrari stock or a Ferrari?

Fiat Chrysler Automobiles is gearing up to spin Ferrari off into its own company, and float some of its shares on the stock market. But buying and trading in Ferrari stock could face a rather unlikely competitor from within. As Bloomberg points out, the values held by classic Ferraris keeps going up, and by no small margin. Even something as relatively humble as the 80s-era Testarossa, for example, has nearly doubled in value over the past year alone. Meanwhile the value of some models – particularly those built in the 1950s, 60s, and 70s – have skyrocketed nearly seven-fold since 2006. Just look at the 250 GTO, one of the most coveted of classic Ferraris among collectors: not taking inflation into account, they were worth thousands in the late 60s, were already selling for hundreds of thousands in the 1980s, and by now are trading hands – on the rare occasion when they do trade hands – for tens of millions. One sold in 2004 for $10 million, and another in 2013 for over $50 million. Those kinds of increases can make a vintage Ferrari seem like a sound investment. That might make it difficult for Ferrari's stock to compete. The company hopes investors will view it as a luxury goods manufacturer along the likes of Prada, Hermes, or Louis Vuitton Moet Hennessy, the stocks of which tend to increase in value at a greater rate than those of most automakers. But even the best of those luxury stocks have merely doubled in value since 2006, compared to the aforementioned seven-fold increase enjoyed by some classic Ferraris over the same period. Add to that the prospect of actually getting to enjoy owning a classic Ferrari – albeit at the risk of damaging it and hindering its value – and the idea of investing in Maranello's products instead of its stock can seem like a much more enticing prospect. Related Video:

Modena opens new Enzo Ferrari museum

Enzo Ferrari was one of the 20th century's racing icons, and on the 116th birthday of its founder, Ferrari opened a lavish new wing of the Enzo Ferrari Museum in Modena, Italy. The new hall is shaped like the hood of a '50s Ferrari racer on the outside and contains a century's worth of the brand's history inside. Ferrari Chairman Luca di Montezemolo and Enzo's son, Piero Ferrari, dedicated the new building on February 18.
The Enzo Ferrari Museum existed previously as two buildings, including Enzo's childhood home and his father's workshop, but the new building was created to display the Prancing Horse's full history. Projectors display images and films of Enzo's like across its walls and floors, and the cars on display represent Ferrari's most important as a driver and constructor over the past century.
The new gallery is meant to compliment the Museo Ferrari in nearby Maranello. Enzo's museum focuses squarely on Ferrari's past, and the other concentrates on brand's present and future, while still displaying some important classic models. Both will be open every day, expect for Christmas and the New Year.

Jay Leno's Dodge Challenger raises $585k for USO in Scottsdale

Of all the metal moved in Scottsdale, AZ, this holiday weekend, the one you see here was hardly the most expensive. But it's noteworthy for another reason: despite being a relatively humble, second-hand 2008 Dodge Challenger SRT8, raised an impressive $565,625. That's because, first of all, it belonged to Jay Leno, and secondly because the proceeds were going to the USO. Leno donated the modern muscle car from his collection to benefit our men and women in uniform, and was on hand to present the car on stage at the Gooding & Company auction, along with USO president J.D. Crouch II and former Army chief of staff General George W. Casey, Jr. After frenzied and patriotic bidding, the gavel ultimately dropped at $360,000, accompanied by over $200,000 in additional contributions, bringing the total amount donated to the USO to over half a million. Commendable though it was, of course the Challenger didn't garner the highest bids at the auction. A 1959 Ferrari 250 GT LWB California Spider sold for $7.7 million and a 1968 Ferrari 330 GTS fetched $2.4 million. A rare 1962 Ferrari 400 Superamerica Series I Coupe Aerodinamico sold for over $4,070,000 – which, according to Sports Car Market, is the most ever paid at auction for a 400 Superamerica. And a 1966 Porsche 906 Carrera 6 also sold for a record $1.98 million. Featured Gallery Gooding Scottsdale 2015 News Source: Gooding & CompanyImage Credit: Jensen Sutta, Mike Maez/Gooding Celebrities Dodge Ferrari Porsche Auctions Classics dodge challenger srt8 gooding ferrari 400 superamerica