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Ferrari rated world's most powerful brand ahead of Apple

Ferrari has nabbed the honor of becoming the world's most powerful brand from Apple. According to Brand Finance, the Italian automaker earned the highest rating among all brands on the Global 500 list despite being worth considerably less than its competition. But the ranking takes into account more than just a company's bottom line. Brand Finance also looks at margins, average revenue per customer and less tangible notions like brand affection and loyalty.
There's no disputing those latter two categories, and this year saw Ferrari enjoy the best financial results in the automaker's history. In 2012, the company's revenue jumped by eight percent to 2.43 billion euro thanks in part to a 4.5 percent increase in deliveries worldwide.
Meanwhile, Apple squeaked out ahead of Samsung to earn the top spot as the most valuable brand at $400 billion. You can check out the Brand Finance press release below for more information.

Ferrari patents new electronic steering assist

Automobiles keep getting more and more advanced, with computers playing an ever-increasingly vital role in their operation. But some things remain the same. Despite more advanced (if not necessarily better) technologies available, we still burn fossils to fuel our engines, we still check what's behind us in actual mirrors and (with few exceptions) we still turn a steering wheel mechanically connected to the front wheels to change directions. But that doesn't mean automakers aren't working at new solutions.
We've sampled electric steering systems developed by Japanese automakers like Honda and Infiniti that disconnect the front wheels from the steering column, but while those systems may be the way of the future, they leave the driver feeling physically disconnected from the road. Ferrari, however, has a different idea.
Instead of either relying completely on a traditional system or replacing it with an entirely digital one, Ferrari appears to have found a sweet spot in the middle. According to a patent filing obtained by Evo, Ferrari is developing a system that still uses a direct mechanical steering linkage, but enhances it through the use of software that corrects for certain inconsistencies.

Corvette gets slidey with Britain's best performance cars

Autocar wants to find Britain's best driver's car, and it's challenging a murderers' row of some of the world's best performance vehicles to find out, including the latest Chevrolet Corvette Stingray. All of them were therefore assembled at the Castle Combe Circuit to find a winner.
If it wants to take the crown from this pack of mostly European competitors, the 'Vette has to beat some steep competition. Its challengers include monsters like the Ferrari 458 Speciale, Ariel Atom 3.5R and Jaguar F-Type Coupe. As a further hurdle for the winner to clear, Autocar also has last year's champ among the fighters - the Porsche 911 GT3.
Even if you're not at all interested in the C7, there's still something here for practically any fan of fast cars. The competitors include relative oddities among the pack like the Renault Mégane RS Trophy and Alfa Romeo 4C. Plus, Autocar has some well-positioned microphones that let you hear the Atom wailing like a banshee and the roar of the 458 Speciale. Check out the video to see which one of these all-stars takes home the award this year.