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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

LaFerrari XX to pack 1,050 hp

With 949 horsepower on tap, it would be hard to imagine Ferrari getting much more juice out of the 6.3-liter V12 hybrid powering its LaFerrari. But apparently, it's possible, as reports suggest that the forthcoming LaFerrari XX will pack somewhere closer to 1,050 hp.
This according to Top Gear, which reports that the successor to the Enzo-based FXX and the subsequent 599XX will be revealed next month in Abu Dhabi at the company's year-end Finale Mondiali extravaganza - the same event where, in years past, Ferrari has presented such extreme machines as the 458 Challenge Evoluzione, the aforementioned 599XX and the FXX Evoluzione.
When the subject of a LaFerrari XX first came up several months ago, Antonello Coletta - head of the department responsible for the XX program - said he couldn't picture the track version of the company's flagship hybrid hypercar being much faster or more powerful than the existing version. But where there's a will, there's a way. TG reports that the extra hundred horses have been corralled in the V12 and not in the electric motor, which will reportedly carry over essentially unchanged from the road-going model.

Second day of RM's Monterey auction continues the million dollar madness

RM Auctions' two-day event during the Monterey car week is pretty much a matter of appetizer and main course. Friday night's appetizer saw a trio of multi-million-dollar Ferraris, along with a pre-war Mercedes-Benz and a Jaguar D-Type. You can read all about those beauties right here. But as we said in that post, the action would really happen on Saturday night. The prices listed below include RM's ten-percent commission fee, and, as you'll see, the auction house did pretty well for itself.
We've already told you about the $27.5 million winning bid for the 1967 Ferrari 275 GTB/4 NART Spyder, with all the profits headed to charity. While there were more seven-figure winners on night two, the overall prices weren't quit as high as we saw on Friday night. The Ferrari F50 (pictured above) shown during the car's Geneva debut back in the 1990s and with only 1,100 miles on the clock took $1,677,500 (on a $1.25 to $1.6 million estimate). Another winner was a 1935 Hispano-Suiza K6 Cabriolet, which brought in $2,255,000 on a $1.5 to $2 million estimate. A 1974 McLaren M16C Indianapolis, the race winner of the 1974 Indy 500, brought home $3.52 million, essentially doubling its expected price of $1.25 to $1.75 million.
The night wasn't a success for everybody, though. The 1928 Mercedes-Benz 680S Torpedo Roadster, which took Best In Show at the 2012 Pebble Beach Concours d'Elegance failed to reach its $10-million expectations, selling for $8.25 million. That's not peanuts by any stretch, but a car that only goes for about 80 percent of its expected price isn't something to be enthusiastic about. A 1960 Maserati Tipo 61 Birdcage, which was expected to go for $3 to $4 million only took in $2,090,000.