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Ferrari Classiche brings priceless crashed 250 GTO back to life [w/video]

When a car is worth millions of dollars, you don't simply write it off when it's damaged – you have it painstakingly repaired. But when that car's worth tens of millions, there's hardly any expense to be spared in its restoration. So after a rare Ferrari 250 GTO crashed a couple of years ago during a special event, its owner (presumably at the behest of his insurance company) sent the damaged specimen back to the factory for a full restoration to its original condition. The Ferrari in question, GTO No. 3445, is owned by American collector Christopher Cox, who was driving it during a special tour in France organized for the legendary sports racer's 50th anniversary when he collided with another car – fortunately not another one of the GTOs on the road – inflicting significant damage on the highly coveted collector's item. That was two-and-a-half years ago, and shortly after the accident, Cox entrusted it to the Ferrari Classiche division, which is responsible for restoring classic Prancing Horses and certifying their authenticity. Now the repairs and restoration are complete, right down to the Swedish blue and yellow livery it was originally give in April 1963 by Ulf Norinder and the number 112 he gave it for the 1964 Targa Florio. Spending over two years restoring a single automobile may seem like overkill to most, but considering the $52 million said to have been paid the last time a GTO traded hands, and the $30 million spent on the one before that, suddenly two years doesn't seem like that long after all. Watch the reconditioned car undergoing its final, post-restoration shakedown around the Fiorano circuit in the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lady in Blue A stunning 250 GTO is restored by the Classiche department Maranello, 28 November 2014 – One of the stars of the tracks of the 1960s was a Ferrari 250 GTO which has just emerged from a two-year-plus renovation at the Ferrari Classiche department, ready to return to its owner in America. During its stay in Maranello, the car was restored to the original engine and bodywork configuration in which it was delivered to Bologna-based publisher Luciano Conti in 1962. The latter also drove it in its maiden race, the Bologna-Passo della Raticosa. The Volpi era. In June 1962, however, Chassis no. 3445 was sold to Count Giovanni Volpi di Misurata, a passionate racing driver, who competed under the S.S.S.

Overnight action from the 24 Hours of Le Mans

We won't go into a recap here, but there are still leading positions being fought for in all classes - it's so close that leads are changing when a car goes into the pits. We'll let the recap wait until the end of the race, so for now enjoy some shots from last night's action at the 24 Hours of Le Mans.

Ferrari reports fewer sales, more profit to prove strategy is working

Ferrari's angle of emphasizing exclusivity by limiting deliveries is appearing to bear fruit. The company posted a 7.1-percent increase in revenues to 1.7 billion Euros ($2.2 billion at today's exchange rates) during the first half of 2013. Net profits, meanwhile, saw a jump of 20 percent to 116.2 million Euros ($153.5 million). The Prancing Horse delivered 3,767 cars, which, while an increase of 2.8 percent, represents a rate of growth that's slower than in the first quarter of 2013.
While Ferrari may be actively trying to slow its sales down to below 7,000 in 2013, it's seen increased numbers in the US, Great Britain and Germany, along with double-digit growth in the Middle East and Japan (39 percent and 28 percent, respectively).
The move to limit sales should have a greater impact on the numbers that come in later this year, which we told you about back in May. Ferrari's controversial move has already seen a drop in sales to China, which saw 50 fewer Prancing Horses than this time last year.