2007 Ferrari 599 Gtb Fiorano on 2040-cars

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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Shell Ultimate Automotive Enthusiast contest returns to send winner to Barrett-Jackson and Maranello

The first Shell V-Power Ultimate Enthusiast contest was held last year and sent finalists to a VIP experience at the Barrett-Jackson auction in Scottsdale, while the grand prize winner went to Maranello, Italy for some intimate time with Ferrari. The Dutch member of the seven sisters is doing it again this year: from now until September 17 anyone who wants a chance to live the same adventure can submit stories and photos that prove why they're the ultimate enthusiast.
Among the judging panel will be Roger Penske, Craig Jackson of Barrett-Jackson, drag racer Don Prudhomme, Tony Marini of Hot August Nights, Car and Driver chief Eddie Alterman, Road & Track honcho Larry Webster and last year's contest winner Harold Craige (pictured above with his wife at Fiorano).
Anyone in the US is welcome to submit. Three finalists will be flown to Scottsdale for a three-day VIP tour of Barrett-Jackson's January action, and they'll get a year's worth of V-Power premium gasoline. The grand prize winner will be announced in Arizona, and that person will get a week in Italy to explore the Ferrari factory complex and drive one of the company cars on the Fiorano track. Having been to the Maranello factory ourselves, we can attest that it's a bucket-list item for anyone who truly digs cars.

Ferrari 458 Scuderia to be unveiled in Frankfurt?

We're heavy on the speculative side with this, but Auto Express is saying that "Rumours of Ferrari 458 Scuderia emerge, with possible debut at the Frankfurt Motor Show." To be clear, that's the possible debut of a car that is still only a rumor, and we're not sure it will be called "Scuderia," either - remember, the track-day 360 was the Challenge Stradale. Admittedly, the rumor of its existence is strong and there is plenty of precedent: Ferrari has introduced some model or variant of its mid-engined V8 sports car at the last three Frankfurt Motor Shows.
Car and Driver went into a great deal of indepth speculation about the coming, track-focused 458 in a piece back in May, and also predicted it would be shown first in Frankfurt. According to C/D we can expect "roughly 600" horsepower and 9,300-rpm redline - up 300 rpm from standard - a faster shifting seven-speed gearbox, a dry weight under 2,900 pounds thanks to "exotic compound materials" and a "slightly stripped interior," less exhaust silencing, uprated carbon-ceramic brakes and active aerodynamics on the rear diffuser.
As far as rumors go this one sounds thoroughly lovely. We hope to see it in made metal in Frankfurt in two months, you can enjoy a detailed gallery of the 563-horsepower Ferrari 458 Challenge above for now.