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Ferrari F50s duel in world's most improbable tug-of-war

If it wasn't obscene enough to go off-roading in a Rolls-Royce Phantom or rally driving a Ferrari Enzo, the Tax The Rich crew has gotten its hands on a pair of ultra-rare Ferrari F50 models to perform a tug-of-war battle, which we usually see reserved for pickup trucks. Only 349 F50s were ever built, but this video pits two of them against each other by attaching a rope to the front ends, throwing the shifter into reverse and punching the throttle.
As we've come to expect from this video troupe, the action starts off with plenty of gravel-chucking, dirt-road drifting before the two cars finally meet head-to-head. Scroll down to watch the 520-hp V12s screaming in reverse as the tires smoke away.

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Top tier supercars go for top dollar at RM Sotheby's Pinnacle Portfolio auction

Ferraris continue to rake in money during classic car auctions, and the sale of RM Sotheby's Pinnacle Portfolio collection during Monterey Car Week is only further proof of that. The Prancing Horse grabbed four of the top five spots among the 25 vehicles crossing the block. The leader among them was a 1964 Ferrari 250 LM with an extensive racing history that went for $17.6 million, according to the company's unofficial numbers sent to Autoblog. The only vehicle to keep Ferrari from locking out the top five was a 1998 McLaren F1 LM-Specification that went for $13.75 million. It's claim to fame included being the second-to-last road version of these famous supercars built. Plus, the coupe is only one of two with the LM spec package, which included the 680-horsepower racing version of the V12. Showing more modern Ferraris are also appreciating, a 2005 Enzo went for $6.05 million, taking third place. This example was the last one ever made and was originally gifted by the company to Pope John Paul II. However, he had the car sold for charity. Similarly special, fourth went to a 1994 F40 LM racecar for $3.3 million. Finally, a 1967 275 GTB/4 rounded out the top five also at $3.3 million. Amazingly, the vehicles in the Pinnacle Portfolio came from just one person who the company only identified as a "private US-based gentleman collector." Check out the gallery to see all 25 rolling across the block, including a Toyota 2000GT, Porsche 959, and Jaguar XJ220.